what we now know - why startups are not smaller versions of companies (teaching lean launchpad 101...
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WHAT WE NOW KNOWWHY STARTUPS ARE NOT SMALLER VERSIONS OF COMPANIES
QAZVIN ISLAMIC AZAD UNIVERSITY, IRANMARCH 10TH 2015
ABOUT VIDAR ANDERSEN
FOUNDING PRINCIPAL +ANDERSEN & ASSOCIATES
• NORWEGIAN LIVING IN COLOGNE, DE SINCE 2005
• WORKING WITH F500 CORPORATIONS AND GOS SOLVING PROBLEMS WITH TECHNOLOGYSINCE 1996
• SERIAL STARTUP FOUNDER & ENTREPRENEUR WITH HITS & MISSES
• EDUCATOR (UNIVERSITY LECTURER ON STARTUP ENTREPRENEURSHIP, STARTUP NEXT INSTRUCTOR & CERTIFIED LEAN LAUNCHPAD EDUCATOR @ STANFORD)
+ANDERSEN & ASSOCIATESCORPORATE INNOVATION & GROWTH THROUGH ENTREPRENEURSHIP + SCIENCE
YOU@PLUSANDERSEN.COM
20 YEARS OF WORKING WITH E.G.
TEACHING AT E.G.
ANDERSEN FOUNDED E.G.
FEATURED & RECOGNIZED
“[Vidar Andersen] one of the most important persons in the German startup scene.” –
Wirtschafts Woche, April 2015
CERTIFIED LEAN LAUNCHPAD (LLP)EDUCATOR @STANFORD
LLP LECTURE MARCH 2015 @ QAZVIN ISLAMIC AZAD UNIVERSITY, IRAN
LLP +2.200 TEAMS WORLD WIDE• THE LEAN LAUNCHPAD CURRICULUM
• STARTED AT STANFORD & BERKELEY3 YEARS AGO
• NATIONAL SCIENCE FOUNDATION’SINNOVATION-CORPS
• +100 UNIVERSITIES WORLD WIDE
• +30 ACCELERATORS / INCUBATORS
• FORTUNE 500 CORPORATIONS
IN EUROPE WITH ANDERSEN
LLP @ UNIVERSITY OF COLOGNE (ONE OF 4 GERMAN ELITE UNIVERSITIES) GLOBAL CORPORATIONS
NSF'S iCORPS ACCELERATOR PROGRAM WENT FROM A 18% TO A +60% FUNDING RATE OF COMMERCIALIZATION OF SCIENTIFIC PROJECTS AFTER REQUIRING APPLICANTS TO TAKE THE LEAN LAUNCHPAD CURRICULUM AS A PREREQUISITE FOR FUNDING
WHAT WE NOW KNOWWHY STARTUPS ARE NOT SMALLER VERSIONS OF COMPANIES
STARTUPS ARE NOT SMALLER VERSIONS OF LARGER COMPANIES
A COMPANY IS A PERMANENT ORGANIZATION
DESIGNED TO EXECUTE A REPEATABLE AND SCALABLE
BUSINESS MODEL IN A PREDICTABLE AND STABLE
ENVIRONMENT
A STARTUP IS A TEMPORARY ORGANIZATION DESIGNED TO SEARCH FOR A REPEATABLE AND SCALABLE BUSINESS MODEL IN
AN ENVIRONMENT OF EXTREME UNCERTAINTY
A STARTUP IS A TEMPORARY ORGANIZATION DESIGNED TO SEARCH FOR A REPEATABLE AND
SCALABLE BUSINESS MODEL
COMPANY LIFE-CYCLE
SCALABLESTARTUP TRANSITION LARGE
COMPANY
SEARCH BUILD GROW• BUSINESS MODEL FOUND • PRODUCT-MARKET FIT • REPEATABLE SALES MODEL • MANAGERS HIRED
• CASH-FLOW BREAK-EVEN • PROFITABLE • RAPID SCALE • NEW SENIOR MANAGEMENT • AROUND 150 PEOPLE
SEARCH
BUSINESS MODEL GENERATION
CUSTOMER DEVELOPMENT
AGILE ENGINEERING
EXECUTION
LARGE COMPANY
WHAT WE KNOW NOW• STARTUPS ARE NOT SMALLER VERSIONS OF LARGER COMPANIES
• STARTUP IS TEMPORARY ORG, IN SEARCH OF SCALABLE REPEATABLE BUSINESS MODEL
• NO BUSINESS PLAN EVER SURVIVES FIRST CONTACT WITH CUSTOMERS
• BUSINESS MODEL CANVAS INSTEAD OF BUSINESS PLANS
• CUSTOMER DISCOVERY INSTEAD OF EXECUTION
• AGILE ENGINEERING PROCESSES INSTEAD OF WATERFALL
• MINIMUM VIABLE PRODUCT INSTEAD OF BETAS
• BUILD - MEASURE - LEARN: ITERATION AND SPEED OF THE ESSENCE
THE LEAN STARTUP
BUSINESS MODEL GENERATION
CUSTOMER DEVELOPMENT
AGILE ENGINEERING
THE LEAN
STARTUP=
WHAT IS A BUSINESS MODEL?
INTRODUCING BUSINESS MODEL GENERATION
BUSINESS MODEL GENERATION
CUSTOMER DEVELOPMENT
AGILE ENGINEERING
CUSTOMER DEVELOPMENTCUSTOMER DISCOVERY & VALIDATION
BUSINESS MODEL GENERATION
CUSTOMER DEVELOPMENT
AGILE ENGINEERING
AGILE ENGINEERINGMVP, BUILD-MEASURE-LEARN IN SMALL ITERATIVE BATCHES
BUSINESS MODEL GENERATION
CUSTOMER DEVELOPMENT
AGILE ENGINEERING
AGILE ENGINEERING• MINIMUM VIABLE PRODUCT INSTEAD OF FEATURE-COMPLETE
• BUILD-MEASURE-LEARN ITERATIONS IN SMALL BATCHES INSTEAD OF VERSION COMPLETE & WATERFALL PROCESS
• GOOD ENOUGH VS PERFECT - SPEED IS OF THE ESSENCE
• DATA / TEST DRIVEN DESIGN - HYPOTHESIS TESTING
• AUTOMATED ACCEPTANCE TESTING + USER STORIES / SCENARIOSDESCRIBE WHAT WE WANT TO SEE THE SOFTWARE DO, THEN AUTOMATE THE VERIFICATION THAT THE SOFTWARE ACTUALLY DOES IT
• CONTINUOUS DEPLOYMENT, MULTIVARIABLE A/B TESTING, PAIR PROGRAMMING (XP), SCRUM & KANBAN
GET CONNECTEDtwitter: @blacktar
email: v@plusandersen.com http://facebook.com/blacktar http://is.gd/blacktarlinkedin
+ANDERSEN & ASSOCIATESCORPORATE INNOVATION & GROWTH THROUGH ENTREPRENEURSHIP + SCIENCE
YOU@PLUSANDERSEN.COM
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