what to expect…s3.amazonaws.com/kindle-challenge/week+1/ki30-week+1... · • how to brand your...

What to Expect… •  The nitty gritty on how to form your publishing company. •  Where to use a “company” name (and why you want one). •  A real business vs. an author. •  ISBN vs. ASIN •  Your first date… and why you really should brush your teeth. •  How to work with a book cover designer. •  How to design your own cover… and when you shouldn’t. •  How to brand your book series. •  And more!

Your Publishing Company The Company Name… •  Google is your friend. J •  Think different! (Not your name.) •  Company name vs. Imprint name •  Branding

Your Publishing Company The Company Setup (USA)… •  Kindle

–  DBA (No legal registration required.) –  ASIN (No legal registration required.) –  ISBN NOT necessary

–  Legal company registration not required. –  Tax ID = Social Security Number (No EIN required.)

Your Publishing Company The Company Setup (International)… •  Kindle

–  DBA (No legal registration required.) –  ASIN (No legal registration required.) –  ISBN NOT necessary

–  Legal company registration not required. –  US Tax ID with Treaty countries = TIN/EIN/ITIN/SSN

Your Publishing Company The Company Setup (International)… •  IF you do not have “treaty benefits,” EIN is Preferred

–  Less withholding (not 30%) –  Australia (ABN) = immediately eligible for EIN –  Call IRS at +1.267.7941.1099 and ask for help setting up an EIN. Use

verbiage: “Foreign business complying with withholding regulations” when asked why you’re applying for an EIN.

–  Can update tax ID info inside KDP at any time

Your First Date Why?!

Your First Date

Your First Date Keys to a Good First Impression… •  Limit fonts •  High quality images (300 dpi min…)

–  Rights to use images (public domain, stock photos, etc.)

•  Limit colors •  Dark text on light backgrounds (best) •  Light text on dark backgrounds (second best)

Your First Date Keys to a Good First Impression… The Series… •  Branding! •  Color •  Logo •  Font •  Design elements (color bars, illustration, etc.) •  Not company/personal name

Your First Date The Process… •  Concepting •  Proofing •  Revisions •  Final files: High resolution JPG, original design files

Your First Date The Process…

Your First Date The Series…

Your First Date The Series…

Your First Date The Series…

Your First Date The Series… Collect Them All!

Week 1: Publishing Homework Do this! Use Checklists and Worksheets… •  Choose your company name. •  Research tax law. •  Decide on your series color scheme/style. •  Research cover designers (see Resources section in your

members area).