what the bakery has learnt baking brands and "start ups" together

1 Year In

what the Bakery has learned taking new technologies

to trial market for brands

How we get tech to market for brands

Why It Matters

What we’ve learnt

How we get tech to market for brands

Why It Matters

What we’ve learnt

DIFFERENT WORLDS. Different languages. Different expertise.

THE UNIQUE THING WE DO IS “FIND THE MARKET” FOR THE TECH COMPANIES

HOW WE TAKE TECH TO TRIAL MARKET IN 8 WEEKS

examples

examples

How we get tech to market for brands

Why It Matters

What we’ve learnt

Software is eating the world

Innovation is doing not talking

Experiences > comms

Thanks  to  John  V  Willshere  

How we get tech to market for brands

Why It Matters

What we’ve learnt

1.  The appetite is huge AND GROWING

2. Curation Matters

3. BRANDS DON’T care about the technology

“A  virtual  assistant  that  can  help  by  finding  the  best  answer    to  a  ques>on  be?er  than  human”  

4. Stage Matters

5. Process Matters

TIMING  PLAN      

Wednesday:  Source  Data  Feeds    

Friday:  Start  Tes4ng      

Tuesday:  Finish  Tes4ng  and  get  Client  Feedback    

 Thursday:  Amends    

 Frday:  Go  Live    

6. People matter as much as product

AND ONE THING THAT DOESN’T matter: location

WE’RE GREAT AT GETTING THINGS TO TRIAL THAT NORMALLY WOULDN’T

“We  spent  6  months  planning  an  innova>on  and  got  the  plans  signed  off  at  every  level.  And  then  it  got  killed”  (O2)    

We  basically  prototyped  Nike  Fuel  Band  3  years  before  Nike  and  it  got  killed”  (Phillips)  

1 Year In

what the Bakery has learned taking new technologies

to trial market for brands