what should happen when developing a website

What should happen when developing a website ..

Developing a website

Redeveloping any website is an ideal opportunity to evaluate your website objectives and align them with your overall business objectives. Identifying these goals at an early stage will form the beginning of your content and navigation plans. Effective websites focus primarily on content to pull together their various buyers, markets, and products in one comprehensive place where content is king. Design is then allowed to bring that content to life and induce engagement to develop a strong brand image. An impressive website harmonises the balance of content, design, navigation and technology and is an intersection of every other online initiative, including blogs, tweets and videos. In a cohesive and interesting way the content rich website organises the online personality of your organisation, to inform, influence and persuade each of your website visitors. Each organisation has an individual and important story to tell – how effectively they tell that story will depend on their website approach.

But…

Developing a website

Know your current stats and goals before you start the redevelopment.

Developing a website

“If one does not know to which port one is sailing, no wind is favourable.” (Lucius Annaeus Seneca)

Developing a website

Audit your website, then protect your key assets. Don’t lose what works.

Developing a website

How many pages do you have? How many will be deleted? Will pages move to a new URL? How many new pages will you create? What is your most popular content? What is your most powerful content?

You need to know..

What generates most of my leads? What are my best conversion tools? How can I increase conversions? How many downloads do you have? What are the most popular downloads?

How many inbound links do you have? What interior web pages have links? Where are my links coming from? What are my most powerful links?

What content appeals to what audience? Do you need to segment your audience more? Does your content really appeal to your key decision maker? Do you sell your produce/service in the same way to everyone?

What are your strengths?

What are your weaknesses?

Developing a website

Then…

Developing a website

Analyse your competitor websites, identify the good, the bad and ugly.

Developing a website

“A wise man gets more use from his enemies than a fool does from his friend.” (Baltasar Gracián 1601 - 1658)

Developing a website

Next…

Developing a website

Understand your sales process, the nurturing cycle and the conversion period.

Developing a website

“Predicting rain does not count – building arks does.

Developing a website

Understanding objectives

Generating visitors. Driving traffic.

Measurable via website analytics.

Receiving enquiries. Acquiring prospects.

Measureable via inbound emails.

Qualified leads. Measurable via

secured meetings.

Nurturing prospects. Measurable via

sales team.

Visitors Prospects Active Prospects

Understanding objectives

Target Market

Website Visitors

Leads

Opportunities

Customers

Driving traffic to your website is one challenge. Converting visitors into valuable leads is another. Be absolutely clear how you plan to do this, don’t just start, writing, designing and building.

B2B websites should be lead generators

Business Objectives

Target Audience

Website Strategy

SEO Needs

Website Features

User Experience

Website Live

System Integration

Project Schedule

Considerations

Website Planning Process

Now…

Website Planning Process

You are ready to begin your process, create your schedule write your brief.

Website Planning Process

Acknowledge the present, understand the environment visualise your goals, set your strategy.

Client Brief Define Project

Scope

Sitemap

Conceptual Design Image Bank

Content Writing Design Development

Coding & Build

View

Process

Website Planning Process

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