what persuasive techniques are used to influence your behaviors?

What persuasive techniques are used to influence your behaviors?

ADVERTISING & PROPAGANDA

THE PREMEDITATED SELECTION OF WHAT WE SEE AND HEAR, DESIGNED TO INFLUENCE OUR ATTITUDES AND/OR BEHAVIORS.

BANDWAGON

Jump Right On! Join Us!

Everybody’s doing it –Everybody’s on board

Follow the crowd!

EUPHEMISM

To use a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt

FEAR

Words or pictures instill fear, anxiety, panic

GLITTERING GENERALITIES

Makes sweeping statements or uses emotionally appealing words, but no facts to back it up

LOGICAL FALLACIES

Argument sounds logical, but the premise given for conclusion does not provide support

Birds fly in the skyAirplanes fly in the skyTherefore birds are airplanes

NAME CALLING

Use of insulting or degrading terms and/or images

REWARDS

Offering toys and rebates, contest entries for using product

TESTIMONIAL

Uses a public figure or a person of authority to promote an idea or product

TRANSFER

Make a connection with something or someone who is highly respected, thereby transferring that respect to the idea or product

FLAG WAVINGAppeals to sense of Patriotism

SNOB APPEAL /BEAUTIFUL PEOPLE

PLAIN FOLKS APPEAL TO THE COMMON MAN

APPEAL TO AUTHORITY

STACKING THE DECKCARD STACKING

The things said about the product, issue, or candidate are almost always true. However, the negative aspects are left out, gone over quickly, or put in small print so that the viewer will miss them.

DEMONIZING THE ENEMYCHARACTER ATTACK

Making those you oppose appear to be evil or subhuman

SCAPEGOATING Assigning blame to an Individual or group so thatthe responsible party or parties are not held accountable or do not feel guilt.

HALF TRUTH What is advertised is not exactly what

you get.

Advertised Reality

QUESTIONS TO CONSIDER1. Is all propaganda bad?

2. Is propaganda sometimes / ever necessary?

3. In what ways might propaganda influence how people define what it means to be an American?

4. What do you as a citizen need to remember about advertising and propaganda?