what partnership can do for ebooks - rosettabrand and hearst magazines
Post on 23-Jan-2018
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WHAT
PARTNERSHIPSCAN DO FOR
EBOOKS
The digital era has largely satisfied the cravings of an on-demand economy by giving everyday businesses and consumers greater
access to products, services and expertise.
But a major pitfall of this evolving trend is a do-it-all mentality that can and often does lead brands and companies to underestimate the intricacies of publishing an eBook.
We know from experience, it’s not easy. And often timesthe recipe to ePublishing success is a powerhouse team-up that combines the best of content with the best of brand savviness.
So when RosettaBooks joined forces with Hearst to compile and publish 5 influential car history eBooks, it laid the foundation for a partnership that showcases the best of ePublishing teamwork.
LEARNING HOW TO TELL A STORY
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Rosetta
Brand
Writers of all stripes agonize over storytel Ii ng.
What is the right way to tell a story?
How can we consider our audience in a way
that will benefit them as readers?
A narrative is a thing of true love and burden. It
takes time, effort and a complicated thought
process. Which is why RosettaBooks and Hearst
put their heads together to curate a thoughtful
and engaging series of retrospectives.
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LEARNING HOW TO TELL A STORY
In Car and Driver Iconic Cars: Corvette, for
example, we considered different ways of
retelling and reliving Corvette's enthralling
story by, ''highlighting the ups and the
downs of Corvette's history of distinctive
designs and startling innovations.''
In doing so we demonstrated that
sometimes telling a story relies on a
combination of knowledge and expertise,
which Hearst possessed as Car and Driver's
publisher, and the know-how to turn that
knowledge into an influential narrative,
which we pride ourselves on.
Rosetta
Brand
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TURNING CONTENT INTO PRACTICAL INFLUENCE
From Harvard Health Publications to
Mayo Clinic to AARP, RosettaBrand is well
accustomed to the process of using
content as a platform for life-long
practical knowledge and influence.
T he Car and Driver Iconic Cars: Porsche
compilation, for example, included,
''reviews, road tests, and comparisons.''
Telling a story is one thing, leaving a
lasting impression is a whole different
ballgame.
Rosetta
Brand
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TURNING CONTENT INTO PRACTICAL INFLUENCE
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Our partnership with Hearst in part
showed us that using pre-existing content
and repackaging it in a thoughtful manner
could not just entertain but leave a mark
on classic car history as a discipline.
Together we took a major leap into the
waters of digital publishing by introducing
eReaders to Porsche history.
Rosetta
Brand
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USING AN EBOOK TO DIVERSIFY KNOWLEDGE
CEO of RosettaBooks Arthur Klebanoff said
it best when he remarked, 11These
extraordinary eBooks, curated from the
pages of the two premier auto magazines,
puts the history of these iconic vehicles
on display with sensational photography
and articles by the top writers of the day.11
ePublishing, like any form of publishing, is
best inspired by constantly putting readers
and consumers at the heart of every page,
word and letter. Ask yourself:
How can I best impact my audience? What
makes content appealing?
Rosetta
Brand
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USING AN EBOOK TO DIVERSIFY KNOWLEDGE
By teaming up with Hearst, we united our knowledge of branding and the changing dynamics of ePublishing, with Hearst’s long and proud storytelling tradition.
But But together we sought to find new and exciting ways of adapting pre-existing content. Though a series of compilations, we weaved together crisp and sharp imagery, entertaining articles, interviews and more in order to push aside the threat of monotony. In other words, we made our partneour partnership exactly what best describes our two successes: innovative.
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