what organisational structures & processes do managers use to oversee new product development

What Organisational Structures & Processes do Managers use to Oversee

New-product Development?

Common Organisations

Product Managers

New Project Managers

Growth Leaders

Common Organisations

High Level Management

New Product Department

New Business Initiative Group

New Project Managers

Johnson and Johnson and Kraft employ new product managers

who report to category managers.

Growth Leaders

A full time job for Companies most creative and successful managers.

Westinghouse has Growth Leaders.

New Business Initiative Group

Mimics the venture capital model, backing entrepreneurial people and putting employees in front of their ideas.

Organisation Types

Cross Functional Teams

Stage Gate System

Cross Functional Teams

They collaborate and use concurrent new product development to push new products to market.

Stage Gate SystemDivide the innovation process into stages, with a gate or checkpoint at the end of each.

Stage Gate System

Ansell applied Stage Gate System and escalated its sales from 4.5%to 13% within 2 yearsHydro Quebec reaped $1billion using Stage Gate System

Recap• Product Managers • New Product Managers • Growth Leaders• High Level Management• New Product Department• New Business Initiative GroupDifferent Organisational Structures in New-

Product Development.• Cross Functional Teams• Stage Gate System.

References• http://www.dafont.com/champagne-limousin

es.font• https://hbr.org/1998/07/another-look-at-how

-toyota-integrates-product-development• https://www.google.co.in/search?q=w+l+gore

&biw=1242&bih=566&source=lnms&tbm=isch&sa=X&ei=h5aCVdPkE8Pn8AWcyKkg&sqi=2&ved=0CAgQ_AUoAw#imgrc=_

• http://www.slideshare.net/IbadatSingh/challenges-to-new-product-development-file

• https://leantesting.com/resources/wp-content/uploads/2014/11/challenges-of-being-a-social-vendor.jpg

Disclaimer

Created by Aakash Tripathi, IIT(BHU), during an internship by Prof. Sameer Mathur, IIM Lucknow.