what is worth sharing on twitter and linkedin

WHAT’ S WORTH SHARING IN SOCIAL MEDIA

MARIO CORALLO

16-25 Words should be the Max Length for your status updates

21-25 Words should be the Max Length for your status updates

11-25 Words should be the Max Length for your status updates

1-5 Words should be the Max Length for your status updates

B2B B2C

YOUR MESSAGE IDEAL LENGHT

0  

5  

10  

15  

20  

25  

LINKEDIN   TWITTER  B2B   B2C  

B2B B2C YOUR  MESSAGE  MAX  LENGHT  

Asking questions will result in 25% less clicks

Asking questions will result in 45% less clicks

Asking questions will result in 39% less clicks

Asking questions will result in 52% less clicks

B2B B2C

DON’ T ASK THEM A QUESTION

-­‐60  

-­‐50  

-­‐40  

-­‐30  

-­‐20  

-­‐10  

0  LINKEDIN   TWITTER  

B2B   B2C  

B2B B2C NO  QUESTIONS  AT  ALL  

Using a # will produce 56% more clicks

Using a # will produce 20% less clicks

Using a # will produce 193% more clicks

Using a # will produce 82% less clicks

B2B B2C

# COULD BE HEAVEN OR HELL

-­‐100  

-­‐50  

0  

50  

100  

150  

200  

LINKEDIN   TWITTER  

B2B   B2C  

B2B B2C #  COULD  GIVE  YOU  DIFFERENT  RESULTS  DEPENDING  ON  AUDIENCE  

Using a number won’ t change your click trough

Using a number won’ t change your click trough

Using a number will increase by 50% your click trough

Using a number will increase by 3,5% your click trough

B2B B2C

NUMBERS SEEMS QUITE A GOOD IDEA

0  

5  

10  

15  

20  

25  

30  

35  

40  

45  

50  

LINKEDIN   TWITTER  B2B   B2C  

B2B B2C NUMBERS  ARE  NEUTRAL  FOR  LINKEDIN  BUT  THEY  COUNT  ON  TWITTER  

Try sharing from 9 to 11 AM Try Sharing fom 12 to 1 PM

Try sharing from 10 to 11 AM

Try sharing from 12 to 2 PM

AM PM

TIMING IS ALWAYS THE MAIN DRIVER

Try sharing from 9 to 11 AM Try Sharing From 12 to 1 PM

Try sharing from 10 to 11 AM

Try sharing from 12 to 2 PM

AM PM

TIMING IS ALWAYS THE MAIN DRIVER

THANK YOU BE TRUE AND KEEP ON SOCIALIZING

MARIO CORALLO SOCIAL MEDIA MANAGER HEAD OF SOCIAL MEDIA BUSINESS UNIT DMC S.R.L. GRUPPO FULLSIX - WWW.FULLSIX.IT HTTP://WWW.FACEBOOK.COM/FULLSIX.IT

SOURCES: HTTP://WWW.COMPENDIUM.COM/

TWITTER ILLUSTRATION BY EDWARDS MCGOWAN HTTP://WWW.EDWARDMCGOWAN.COM/

THIS CONTENT IS INTENDED FOR EDUCATIONAL POURPOSE ONLY