what is rhetoric? there are many definitions, but “the art of speaking and writing well” is...
Post on 03-Jan-2016
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What is rhetoric?
There are many definitions, but “the art of speaking and writing well” is among the most straightforward.• This definition is attributed to
Aristotle.
Aristotle’s Rhetorical Triangle
Ethos—the authority and credibility of the author; how a writer presents him/herself to the audience.
Pathos—emotional appeals to the audience.
Logos—reliance on logic or reason to make an argument.
• Related to ethos because who or what the writer deems logical must also be considered logical by the audience.
Speaker/ethos
Purpose/
Kairos
(or timeliness)
Audience/
pathos
Subject/
logos
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