what is multi-audience communication anyway?

WHAT IS MULTI-AUDIENCE COMMUNICATION ANYWAY?

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A LONG TIME AGO IN A WORLD FAR, FAR AWAY,

A LONG TIME AGO IN A WORLD FAR, FAR AWAY,

CORPORATE COMMUNICATIONS USED TO BE SO SIMPLE.

YOU SOLD A PRODUCT

OR A SERVICE

TO ONE TARGET AUDIENCE.

WITH A CLEAR END-BENEFIT

BUTTODAY...

increase ROI by 7%

increaseusage by3.5%

penetratenew marketby 2010YOU SELL

CUSTOMIZED SOLUTIONSTAILORED TO UNIQUE NEEDS

BUT DELIVERING THESE SOLUTIONSISN’T SO EASY!

THERE ARE MANY MORE

LAYERS TO PENETRATE

BEFORE REACHING...

THE END-USER.

WHAT DO YOU DO?

DEVELOP A MULTI-AUDIENCE COMMUNICATIONS STRATEGY

WHAT’S THAT?

IT’S A PRE-PACKAGED COMBO PLATTER OF...

KNOWLEDGE TOOLS

B2B2C COMMUNICATIONS

B2B2B COMMUNICATIONS

CUSTOMIZABLE TEMPLATES

LAUNCH TIMELINE

B2B COMMUNICATIONS

HOW DOES IT WORK?

FIRST. DO A DEEP DIVE INTO THE NEEDS OF YOUR END-USER.

(profile, objectives)

SECOND. IDENTIFY THEIR PAIN POINTS.

(what keeps ‘em up at night)

THIRD. CONNECT YOURPRODUCT VALUE

TO END-USERNEEDS

(how it alleviates the pain)

FOURTH. PLAN THE ROUTE THAT THE

INFORMATION WILL NEED TO TRAVEL TO REACH...

THE END-USER.

S

AND LAST. MAKE IT EASY TO IMPLEMENT.(provide the means and the tools)

E

I STILL DON’T GET IT.

OK. HERE’S AN EXAMPLE...

YOU HAVE A PRODUCT

YOU NEED TO COMMUNICATE THE PRODUCT BENEFITS TO THE END-USER

END-USER

BUT YOU FIRST MUST SELL THE PRODUCT TO THE DECISION-MAKER OF COMPANY 1

COMPANY 1

END-USER

COMPANY 1 NEEDS TO DEMONSTRATE PRODUCT VALUE TO THEIR CUSTOMER:

COMPANY 2

COMPANY 1

END-USER

COMPANY 2

COMPANY 2 BUYS INTO SOLUTION BUT NEEDS THE TOOLS TO SPEAK EFFECTIVELY TO THEIR END-USER

COMPANY 1

END-USER

COMPANY 2 COMPANY 2

MOVING HER TO ACTION.

YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER

B2B2C

MULTI-AUDIENCE COMMUNICATION CONNECTS THE B’s & C’s

B2B2BB2B

YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER

PROVIDING EACH AUDIENCE WITH THE RIGHT INFORMATION AND TOOLS

B2B TOOLS:• Solution-based sales materials• Thought leadership• Case studies, research• Product materials

YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER

PROVIDING EACH AUDIENCE WITH THE RIGHT INFORMATION AND TOOLS

B2B2B

B2B2B TOOLS:• Solution-based sales materials• Product materials• Communications program, templates, guide• Implementation timeline

B2B TOOLS:• Solution-based sales materials• Thought leadership• Case studies, research• Product materials

YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER

PROVIDING EACH AUDIENCE WITH THE RIGHT INFORMATION AND TOOLS

B2B2B

B2B TOOLS:• Solution-based sales materials• Thought leadership• Case studies, research• Product materials

B2B2B TOOLS:• Solution-based sales materials• Product materials• Communications program, templates, guide• Implementation timeline

B2B2C TOOLS:Ongoing end-user communication to promote product valueand benefits

IN A STREAMLINED DELIVERY MECHANISM

MAKING COMPLEX COMMUNICATIONS

SIMPLE ONCE AGAIN.

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WANT TO LEARN MORE?

CONTACTAlexander Acker212-243-6867 x212aa@adventurehousegroup.com