what is graphic design? the creative process that combines art and technology to communicate ideas...

What is graphic design?

The creative process that combines art and technology to

communicate ideas

Felissa Kelly CIS 65

Suppose you want to:

• Announce or sell something• Amuse or persuade someone• Explain a complicated system• Demonstrate a process

In other words;

you have a Message

you want to Communicat

e

How Do You Want to Send It?Verb

al

Com

munic

ati

o n

•You could tell People •Broadcast by Radio •Loudspeaker

Represent Ideas People Want To Communicate

incredibly powerful

Visual images

People respond to images instinctively based on:

personalities

associations

previous experience

knowledge in

combination with the image

creates a visual pun

You know that a chili pepper is

HOT

• Informs• Persuades• Organizes• Stimulates

What does a Graphic do?

Provides Pleasure

We Need Them

Locates

Identifies

Attracts

Graphic Design

Creativity

Technology

Art

You must learn how to construct a message and how to present it

successfully

THE MESSAGE OF THE ANCIENT EGYPTIAN LANGUAGE

Hieroglyphics

represents anidea associated with the object

Graphic Design can be

• Drawn• Painted• Photographed • Computer Generated

Images

Visual Communication• Poster or Billboard• Business Logo• Advertisements• Product Packaging

communication tools • Typography

• Image

Convey a Message

Typefaces and Layouts

• Publications– Magazines– Newspapers– Books– Brochures– Movie Credits

• Websites – Apps

Symbols and logos

Symbols are abstract representation of a particular

idea or identity

What is Branding?elements of company identity; branding the identifying mark• Logos• Colors• Packaging• Text

Graphic design is a part of your daily

life

gum wrappers

huge things like billboards

T-shirt you're wearing

Image-based design

A picture is indeed worth a thousand

words

Image-based design

What do Graphics do for you?

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

-Paul Rand

Poggenpohl, Sharon. “Graphic Design: A Career Guide

and Education Directory”. AIGA. 2012. Web. 24, April, 2012.

Sources