what is content | content marketing | imagination

WHAT ISCONTENT?

What consumers want to read

WHAT IS CONTENT? IT’S...

WHAT IS CONTENT? IT’S...

What consumers want to watch

Read

WHAT IS CONTENT? IT’S...

What consumers want to listen to

Read Watch

WHAT IS CONTENT? IT’S...

That’s a rather simple definition for something with a big payoff.

Read ListenWatch

To engage with consumers in the most impactful way possible,

CONTENT HELPS YOU REACH BUSINESS OBJECTIVES:

By allowing consumers to make their own choices, on their own time about a business’s products and services.

Because, at the end of the day, consumers will enjoy content, not the hard sell.

In fact, 73 percent of consumers want advertisements to do more than sell. Advertisements should tell a unique story.*

*Adobe/Edelman Berland survey

Stories offer consumers knowledge, not just noise.

magazines.magazines.

STORIES ARE TOLD THROUGH

magazines. And video clips.

STORIES ARE TOLD THROUGH

magazines. And video clips.

And tweets.

STORIES ARE TOLD THROUGH

magazines. And video clips.

And tweets.

And Facebook posts.

STORIES ARE TOLD THROUGH

magazines. And video clips.

And tweets.

And Facebook posts.

And pins.

STORIES ARE TOLD THROUGH

Content is any story that consumers seek out when they want it and where they want it.

Without unwanted interruption to their days.

And that’s what traditional marketing can’t do by itself.

A traditional advertisement serves as an interruption to the consumer’s day.

So build a brand story like it’s a

two-way conversation between your

company and them.

YOU WANT CONSUMERS TO CRAVE YOUR CONTENT,

As your brand’s relationship with them grows, eventually these consumers pass your story along to others.

Soon your consumers become the media, your brand advocates, and then they’ll create more content for you.

And that’s all because your effective content helps transform them from the uninformed to the informed.

Content allows consumers to become better people, not just better customers.

Flaunt the right fashion for a job interview,

IT MOVES PEOPLE TO

Master the tools of the kitchen to become a top chef,

IT MOVES PEOPLE TO

It moves people to

Flourish in retirement, and more.

IT MOVES PEOPLE TO

It makes your business the thought leader, the expert, the hero.

It moves people toIT MOVES PEOPLE TO

That’s content, and it’s fueling modern brands.

www.imaginepub.com