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What is Cognito?
• Enterprise IoT Solution for Energy Management and Workflow Automation– Framework supports multitude
of use cases– Base applications bundled
• Can be deployed in private or public cloud
• Delivers– Multivendor IoT Management– Policy and closed-loop system– Modeling capabilities to
validate solution before deployment
Cognito Networks, Inc. Company Confidential -- NDA Information 2
What Problems Does Cognito Solve?
Cognito Networks, Inc. Company Confidential -- NDA Information 3
Proprietary and Expensive Application Silos
Integrate Management of Multi-Vendor IoT Networks
Automate Policies and Workflows
Current Status
• Cognito Enterprise IoT Solution, ready for deployment NOW
• Customers: – NTT Innovation Institute. Several use cases in pipeline. Completed deployment in Mine
Ventilation.
– Assessment phase and power meter integration deal from a leading Retail Supermarket. Additional use cases are Energy Management, Surveillance, POS integration, and Workflow Automation.
– Active discussions with 4 enterprises, 3 sensor vendors, and one camera vendor
• Focus Use Cases: Energy Management, Climate Control, Workflow Automation
• Awards: 2016 TiE50 Winner, “Top 5 IoT Startups to Watch for in 2016”
• Key Technology Partnerships
– Sierra Monitor Corporation, a leader in IIoT sensors and gateways
– Senet, a leading public provider of LoRa Low Power Wide Area Networks
– SimpleSoft for IoT Simulator
• Talented team with tremendous expertise in IoT, Cloud, Networking, Wireless, and Security technologies.
Cognito Networks, Inc. Company Confidential -- NDA Information 4
Seasoned Team of Innovators
Kittur Nagesh
Founder & CEO
Product/Market fit, Funding
30 Patents filed, 16 granted
MSEE, MBA (Wharton)
Guruprasad Kini
Software Dev
Cloud Services, API
BS CS, 1 Patent
Santosh Patil
Software Dev
Gateway, Sensors
MTech CS, 1 Patent
Jay Parekh
Advisor
Pradip Madan
Advisor
Ajit Sarnaik
Chief Architect
5 Patents filed, 3 granted
MS (UCSB)
Cognito Networks, Inc. Company Confidential -- NDA Information 5
Solution Components
• Gateway – Cognito or 3rd Party– Eliminates protocol alphabet soup– Securely harmonizes data for cloud services, abstraction, and policy– Protocol-independent application layer– Creates distributed architecture for scalability
• Cloud Service with base set of bundled applications– Eliminate IoT & sensor application silos– Rapid IoT application development & customization– Supports private and public cloud– Multi-vendor interoperability & management– Policy framework for closed-loop systems
• Cognito API– 3rd party gateway, cloud, and sensor integration– Supports distributed architecture– Ease of customization and extensibility
Cognito Networks, Inc. Company Confidential -- NDA Information 6
Cognito Plug-and-Play Enterprise IoT Solution
Company Confidential 7Cognito Networks, Inc.
Ethernet,WiFi orCellular
Modbus, BACnet, ZigBee, WiFi, Ethernet, LoRa Cognito IoT Service
(Edge or Cloud)
Cognito Gateway
Sierra Monitor
Sensors Gateways
Controller with APIs
Option
IP Network
What Our Customers and Partners are Saying
Cognito Networks, Inc.
“Cognito Networks has been an extremely valuable partner as we deploy IoT applications into several industry verticals. The ability to achieve multivendor IoT policy management and abstraction of sensor data has enabled us to rapidly evolve our IoT solutions to meet our customer needs.”
Doug JunkinsCTO, NTT i3
"By combining SimpleSoft's IoT simulator capabilities with Cognito Networks' cloud service, customers can completely model and validate their overall solution, policies, and workflows before real deployment. This will save a lot of time and money while assuring success.”
Sudhir PendseCEO
"We are excited that our customers can now combine Senet's cost-effective LoRa® wide-area IoT network solution with Cognito cloud service to easily visualize data and automate their policies.”
George DanneckerCEO
Company Confidential -- NDA Information 8
Initial Deals in Energy Management
Cognito Networks, Inc. Company Confidential -- NDA Information 9
• Mine Ventilation through NTT I3• Variable Fan Drive• Control volume & velocity of air• Control air ducts and vents
based on location of people & assets
• Supermarket• Climate control in various
departments and Real-time view from SCADA systems
• Peak Demand Management• Sub-metering• Workflow automation
Target savings of 35-50% of energy costs
Cognito Differentiators
• No friction or silos in the
development of IoT Apps
• Entity-based Policy
Management and
Closed-Loop Control
• Unique Sensor and
Entity Modeling
• Integrated security
• Multi-Vendor Sensor
Management with
adaptation done in the GW
or the cloud
Cognito Networks, Inc. Company Confidential -- NDA Information 10
Competitive Landscape
Cognito Networks, Inc. Company Confidential -- NDA Information 11
Several point applications from numerous startups and
behemoths like Google, Apple, and service providers for connected home, fitness,
life style, and other consumer apps. Very few
focused on enterprise.
IoT Platform Providers SCADA Systems Providers Point Applications
Partnership & Integration Opportunities Cross launching
1• Cognito Cloud service or
• Cognito Server on premises
3• Technical Support+4
• Professional Services &
Consulting+
Pricing Philosophy: Software
Play
Cognito Networks, Inc. Company Confidential -- NDA Information 12
Example: Enterprise with 1000 sensors delivers a $60K Annuity
2• Per sensor/thing per mo+
Cognito Go-To-Market
Cognito Networks, Inc. Company Confidential -- NDA Information 13
Broader F1000 IoT Applications
Energy Management & Workflow Automation
Top 15
• Cognito-led Engagement first 15 Service IT with
customer-specific partners. Beach heads: Energy
Management & Workflow Automation use cases
• Custom solution to address sensor integration, policy,
and entity templates
• Focus: Customer references, Crossing the Chasm,
developing best practices
• SI and Partner-led engagements
• Customization completed by partners
• Focus: Replicate sales model, extend portfolio,
train targeted partners
• Established Cloud-services
• Scale sales through Partners and ecosystem
• Focus: Established user and partner
community, customer support, and industry
leadership
Cognito Networks: Journey
Cognito Networks, Inc. Company Confidential -- NDA Information 14
Founding Team
Advisors
Proto Definition
TiE LaunchPad
Prototype for
Enterprise
Insertion
4 Deals Closed
Customer Discovery and Product-Market Fit Validation
Scale Engineering, BD,
Marketing
Sep. 2014 Q1 2017Q3 2015
Close Funding
Summary
• Cognito has a differentiated solution ready for
enterprise deployment.
• Closed $84K in bookings as of 7/25/2016
– Closed two deals with NTTI3
– Closed one assessment phase deal with a
leading supermarket for energy management,
SCADA integration, and three other use cases
• Numerous active engagements with
customers and partners
• Technology partnerships with Sierra Monitor
for IIoT and Senet for LoRa Gateway.
• Awards: 2016 TiE50 Winner, “Top 5 IoT
Startups to Watch for in 2016”
• Seeking $2M to take the company to the next
level.
Cognito Networks, Inc. Company Confidential -- NDA Information 16
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