what goes into making your logo?
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© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Logos & Identities
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
What are the requirements?
• Your identity should tell people what to expect?
• Are you fun? Serious? Consumer-oriented?
• Are you a product, service or education/consulting?
• What is the tone and vibe of your company?
• Is your identity unique to your marketplace?
• Does it need to be?
• Do the colors and fonts speak to the demographic of your clientele?
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
What goes into a brand logo?
• It should work in black and white (reversed on black), grayscale and in color.
• It should read well if it’s presented small (business card) or large (outdoor signage).
• It should work on an array of promotional items (fliers, shirts to automotive wraps).
• Usually your logo should say who you are without needing a typeset detail.
• The colors you use should tell everyone instantly if you are the right fit for their needs.
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
What goes into a typeset?
• Picking a font to match your consumer interests is as important as the logo.
• A font’s size, color and relation to your logo tells people who you are.
• Legibility of the font is critical.
• Some fonts are beautiful but hard to read.
• Fonts have visual “VOLUME.” How loud or soft do you want to be?
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Process Examples: “Read This To Me”
• The company provides copyrighting/proofing services to businesses & individuals.
• Must be: Fun, hip, unique and charismatic.
• Must not be: Conservative or too serious.
Process Examples: “Read This For Me”
Process Examples: “Read This For Me”
Process Examples: “Read This For Me”
Process Examples: “Read This For Me”
Process Examples: “Read This For Me”
READthis for me.
READ!"#$%&'(%)*+
READthis for me.
Final: “Read This For Me”
Process Examples: Enrique Fraga
• Client is an individual looking to establish a personal brand.
• Client performs massage therapy, acupressure and holistic healing.
• Identity and font must be: masculine, clean, powerful and engaging.
• Must not: look like all the other massage services.
• Does not want: “Zen” like
• Does not want: “New Age”
Process Examples: Enrique Fraga
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Process Examples: Enrique Fraga
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Process Examples: Enrique Fraga
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Process Examples: Enrique Fraga
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Logo Breakout: Enrique Fraga
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
OPTION 1.MARKS:
MARKS W/TYPE:
OPTION 2. OPTION 3.
ENRIQUE FRAGA
ENRIQUE FRAGA
Logo Breakout: Enrique Fraga
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
OPTION 1.MARKS:
MARKS W/TYPE:
OPTION 2. OPTION 3.
ENRIQUE FRAGA
!"#$%&!'(#)*)
Logo Color Detail: Enrique Fraga
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
OPTION 1.MARKS:
MARKS W/TYPE:
OPTION 2. OPTION 3.
OPTION 4. OPTION 5. OPTION 6.
!"#$%&!'(#)*)
Final: Enrique Fraga
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Process Examples: Evolve Bikes
• Client wants to create a unique brand representing the evolution of cycling.
• Client wants the logo to show that they are sustainable.
• Must be: Clean, fast, futuristic.
• Must not be: Soft, conservative, or look like a neighborhood bike shop.
Process Examples: Evolve Bikes
option 1: identity
option 1: identity w/detail
option 1: mark
option 2: identity
option 2: identity w/detail
option 2: mark
BICYLES CELEBRATION FLORIDA BICYLES CELEBRATION FLORIDA ELITE PEDDLE POWERC E L E B R A T I O N F L O R I D A
Process Examples: Evolve Bikes
option 3: identity
option 3: identity w/detail
option 3: mark
!"#"$!%" ! $ & ' ( ) * + , - . $ + ' * / (
BICYCLES . E-CYCLESC E L B R AT I O N F L O R I D A
BICYCLES . E-CYCLESC E L B R AT I O N F L O R I D A
Process Examples: Evolve Bikes
option 4: identity
option 4: identity w/detail
option 4: mark
bICYCELS eCYCELS
CELEBRATION FLORIDA
B I C Y C L E S !"#$#%&'#&%&!()*"+,-%+(".)
CELEBRATION FLORIDA
Process Examples: Evolve Bikes
BICYCLES
option 5: identity
option 5: identity w/detail
option 5: mark
BICYCLES
ECYCLES
CELEBRATION FLORIDA BICYCLES . ECYCLES . CELEBRATION FLORIDACELEBRATIONFLORIDA
Process Examples: Evolve Bikes
option 6: identity
option 6: identity w/detail
option 6: mark
CELEBRATION FLORIDA
B I C Y C L E S ! " # $ # % & '#&%&!()*"+,-.%+("/)
Process Examples: Evolve Bikes
option 7: identity
option 7: identity w/detail
option 7: mark
B I C Y C L E S!"#"$%&'()*++,#)%(-&
! "#$#%& '!"#"$%&'()*++,#)%(-&
Process Examples: Evolve Bikes
option 8: identity
option 8: identity w/detail
option 8: mark
B I C Y C L E SCELEBRATION FLORIDA
BICYCLESCELEBRATION FLORIDA
Process Examples: Evolve Bikes
Logo Color Detail: Evolve Bikes
Logo Detail: Evolve Bikes
Final: Evolve Bikes
© 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Takeaways:
• Your logo should be able to evolve.
• Your logo should tell people who you are.
• Your logo should work with or without type.
• Your logo should reflect your brand essence.
Thank You
BigBlockStudios.com
Contact: Justice Mitchell (CEO/ECD)
@justicemitchell
407-929-8918
Who is Big Block Studios?
Big Block Studios (BBS) is a virtual consortium of advertorial, interactive, social media, video and marketing professionals founded in 2000. We create some of the Web's most compelling content through the use of storytelling and preeminent design services.
We assign a unique, hand-picked group of creative professionals to each project. That team is responsible for development, nurturing and ongoing maintenance of all project elements.
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