what does monetization really means?

10 steps for implementing effective & secure payment system online

What does Monetization really means?

Introduction

Introduction

Statistics

Statistics

Statistics

When a start-up meets the Acquiring Bank

The Bank The Start-up

After the meeting...We have a social added value agenda.

We can integrate in no time.

We have a perfect DD and potential investors.

We presented high potential ROI.

We have a great product / service.

The Start-up

They are new with no processing history.

They have a risky product, high potential of fraud.

They have no knowledge on Ecommerce.

Their model is not aligned with VS & MC compliance.

They will need to allocate securitie.

The Bank

After the meeting...

Is it a beginning of a beautiful friendship?

The Bank The Start-up

What are the 10 steps for implementing effective and secure payment system online?

Decide what is your target market

Step 1 - Decide what is your target market

Check whether you need to open an EU/US company

Step 2 - Check whether you need to open an EU/US company

Currency Conversion

TargetMarket

PaymentGateway

Ask an Accountant

Ask a Lawyer

Ask a Payment Expert

Build your Online Shop

Step 3 - Build your Online Shop

Refund Policy

PCI DSS standard

User Experience

Customer Support 24/7

Terms & Conditions

Privacy Policy

Analyze your customers preferred payment methods

Step 4 - Analyze your customers preferred payment methods

Analyze your customers preferred payment methods

What would youchoose as your firstcontact option?

Step 4 - Analyze your customers preferred payment methods

Credit Cards

Checks

Local Cards Real-time bank transfer

Bank transfer

Direct debit eWallets Cash paymeants

Prepaid

Step 4 - Analyze your customers preferred payment methods

Analyze your customers preferred payment methods

Partner with a Payment Gateway

Step 5 - Partner with a Payment Gateway

Flexible Integration options

Fraud Prevention & security

Global Payments Intelligent Payment Routing

eCommerce Tools Subscription Billing

Partner with a Payment Gateway E-Commerce eco-system

Card Associations

Regulators

MerchantConsumer

AcquirerIssuer

Step 5 - Partner with a Payment Gateway

Partner with a Payment Gateway E-Commerce eco-system

Card Associations

Regulators

MerchantConsumer

AcquirerIssuer

E-WalletFraud detection

Payment page

Sponsored Merchant

Payment Facilitator / iPSP

Payment gateway

ISO

Step 5 - Partner with a Payment Gateway

Partner with a Payment Gateway E-Commerce eco-system

Card Associations

Regulators

MerchantConsumer

AcquirerIssuer

E-Wallet Fraud detection

Payment page

Sponsored Merchant

Payment Facilitator / iPSP

Payment gateway

ISO

Electronic wallet, which stores usually multiple payment methods (credit card, bank account, etc.) in order to allow the consumer pay in a secure way

Step 5 - Partner with a Payment Gateway

Partner with a Payment Gateway E-Commerce eco-system

Card Associations

Regulators

MerchantConsumer

AcquirerIssuer

E-Wallet

Fraud detectionPayment page

Sponsored Merchant

Payment Facilitator / iPSP

Payment gateway

ISO

system that detects fraudulent transactions. Could be in-house system or by third party

Step 5 - Partner with a Payment Gateway

Partner with a Payment Gateway E-Commerce eco-system

Card Associations

Regulators

MerchantConsumer

AcquirerIssuer

E-WalletFraud detection

Payment pageSponsored Merchant

Payment Facilitator / iPSP

Payment gateway

ISO

The website page, in which the transaction is done, in which sensitive card details are the input, must be secure

Step 5 - Partner with a Payment Gateway

Partner with a Payment Gateway E-Commerce eco-system

Card Associations

Regulators

MerchantConsumer

AcquirerIssuer

E-WalletFraud detection

Payment page

Sponsored Merchant

Payment Facilitator / iPSPPayment gateway

ISO

a merchant registered by an Acquirer to facilitate transactions on behalf of Sponsored merchants. The standards applicable to a merchant are applicable to a Payment Facilitator and a Sponsored merchant

Step 5 - Partner with a Payment Gateway

Partner with a Payment Gateway E-Commerce eco-system

Card Associations

Regulators

MerchantConsumer

AcquirerIssuer

E-WalletFraud detection

Payment pageSponsored Merchant

Payment Facilitator / iPSP

Payment gateway

ISO

a merchant that, pursuant to an agreement with a Payment Facilitator, is authorized to accept Cards when properly presented

Step 5 - Partner with a Payment Gateway

Partner with a Payment Gateway E-Commerce eco-system

Card Associations

Regulators

MerchantConsumer

AcquirerIssuer

E-WalletFraud detection

Payment page

Sponsored Merchant

Payment Facilitator / iPSP

Payment gateway

ISO

A third-party sales organization that signs Merchants up to accept Credit Cards on behalf of one or more Acquiring Banks

Step 5 - Partner with a Payment Gateway

Partner with a Payment Gateway E-Commerce eco-system

Card Associations

Regulators

MerchantConsumer

AcquirerIssuer

E-WalletFraud detection

Payment page

Sponsored Merchant

Payment Facilitator / iPSP

Payment gatewayISO

a technology wise service that enables the Merchant to process a transaction

Step 5 - Partner with a Payment Gateway

Partner with a Payment Gateway Payment Gateway in the Market

Legacy

Innovative

EuropeUS

Step 5 - Partner with a Payment Gateway

Step 6 - Optimize your Payment Page

Optimize your Payment Page

Optimize your Payment Page Payment page Conversion Rates

Keep up with your consumers

Let your consumers to run the show

Create a familiar environment

Give your consumer a peace of mind

Keep it simple

Step 6 - Optimize your Payment Page

Optimize your Payment Page Payment page Conversion Rates

Keep up with your consumers

Let your consumers to run the show

Create a familiar environment

Give your consumer a peace of mind

Keep it simple

Step 6 - Optimize your Payment Page

Optimize your Payment Page Payment page Conversion Rates

Keep up with your consumers

Let your consumers to run the show

Create a familiar environment

Give your consumer a peace of mind

Keep it simple

Step 6 - Optimize your Payment Page

Optimize your Payment Page Payment page Conversion Rates

Keep up with your consumers

Let your consumers to run the show

Create a familiar environment

Give your consumer a peace of mind

Keep it simple

Step 6 - Optimize your Payment Page

Optimize your Payment Page Payment page Conversion Rates

Keep up with your consumers

Let your consumers to run the show

Create a familiar environment

Give your consumer a peace of mind

Keep it simple

Step 6 - Optimize your Payment Page

Set a Communication channel with your Acquirer

Step 7 - Set a Communication channel with your Acquirer

Securities

Performance

Fees

Compliance

Chargebacks

Settlement

Learn about Compliance with Visa & Mastercard

Step 8 - Learn about Compliance with Visa & Mastercard

Learn about Compliance with Visa & Mastercard What is a “Chargeback”?

Card Associations

Regulators

MerchantConsumer

AcquirerAcquirer

Fraud detectionPayment pageSponsored Merchant

Payment FacilitatorPayment gatewayE-Wallet iPSPISO

E-Wallet iPSP

Step 8 - Learn about Compliance with Visa & Mastercard

Security Service System

Step 8 - Learn about Compliance with Visa & Mastercard

Learn about Compliance with Visa & Mastercard Reasons for a “Chargeback”

200 Chargebacks

200 Transactions

2% Chargeback Ratio

Learn about Compliance with Visa & MastercardCompliance programs

At least: At least:

100 Chargebacks

1 Transaction

1.5% Chargeback Ratio

For 2 consecutive months

Step 8 - Learn about Compliance with Visa & Mastercard

Learn how to manage Risk & Fraud online

Step 9 - Learn how to manage Risk & Fraud online

Learn how to manage Risk & Fraud onlineRisk Management Methodology

Mitigate Measure Minimize

Step 9 - Learn how to manage Risk & Fraud online

Risk Management ToolsLearn how to manage Risk & Fraud online

KYC = Know Your Customer Refund Policy

Black List

Fraud Prevention SystemFraud Prevention System

Offering including Customer Experience

Chargeback response

Step 9 - Learn how to manage Risk & Fraud online

Measure & Analyze your KPIs

Step 10 - Measure & Analyze your KPIs

Reports AdminDashboard Support

Approval Rates

Credit

APM

Transaction LevelsAmount per Brand

Brand1Brand2Brand3

0%

5%

10%

Aug Sep Oct$1,530,128

October 2014CHB Rate

Search

Welcome | Log off | Switch users | Language

0-100

100-500

Summary

Decide what is your target market

Check whether you need to open an EU/US company

Build your Online Shop

Analyze your customers preferred payment methods

Partner with a Payment Gateway

Optimize your payment page

Set a Communication channel with your Acquirer

Learn about Compliance with Visa & Mastercard

Learn how to manage Risk & Fraud online

Measure & Analyze your KPIs

Step 01

Step 02

Step 03

Step 04

Step 05

Step 06

Step 07

Step 08

Step 09

Step 10

Questions

Keren Aviasaf-Migdal +972 54 2428308keren@paymentsop.com

www.paymentsop.com

Thank you