what does engage, excite and move the world?
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10_– 12 October 2011, Vienna, Reed Messe Wien
Session: Digital InnovationsTitle: What does engage, excite and move the world?Speaker: Michael Karg und Matthias Würfl, The Interview People GmbH;Andrea Pascher, Editor, Seitenblicke Magazin, Austria
Media Port
"What does engage, excite, and move the world –
Get the very best in editorial"
The Interview People GmbH Case study for “Digital InnovaDon”
1. Concept 2. Website 3. MarkeDng
www.theinterviewpeople.com is a plaLorm for exclusive quality
content.
Editors from more than 70 countries purchase licenses for text and images.
What does digital innova/on
mean to us?
Newspapers who contribute their content for syndicaDon:
Magazines who contribute their content for syndicaDon:
Picture agencies who contribute images (out of more than 40):
Our new website contains the „web 2.0 standards“ for editors:
• Individualized user accounts • Orders– from selec/on to invoice –
can be proceeded online • Editors can put alerts, determine their
newsleEer schedule, and get no/ce on similar ar/cles
Digital innova/on contains chances and challenges for product marke/ng:
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