what does data tell you about the customer journey?

Is your data telling you the whole story about your customer’s journey?

Think of consumer data as a trail…

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It’s up to you to understand and piece together each customer’s profile using all of your structured

and unstructured data.

What might you uncover?

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Brand loyalty

Marketing preferences

Preferred time to make purchases

Social activity and influence

Recent purchases

Shopping patterns

Preferred points of sale

Now, what will you do with it?

Apply customer insights on the path to purchase.

Drive consumer engagement.

Optimize your operations.

Fuel revenue.

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Secure a contextual view of the consumer with

IBM’s solutions for Consumer Products.

Learn more: http://ibm.co/consumeranalytics

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