what do you do??

What do you DO? …and why its costing you a fortune keeping by

not saying!

Ever been asked what you do? What do you reply?

I’m an Accountant/ Insurance Broker/Web Designer/Massage

Therapist and so on……

Sound familiar?

Did you know that’s not what you DO?

Confused? OK let me explain…..

Your Job/Business is just that .. It’s the service you offer

What you do is how you deal with the ….

PAIN…..

For example…. I am an insurance broker. That’s my service

What I DO is lift the burden of insurance from my clients

shoulders…

If I want to take this a step further then I can say I am a

weight-lifter (Lifting the weight of insurance from my clients shoulders)

- see the difference?

How can you find what you do?

Start with your business What is your business?

OK now think about why your clients come to you?

Think about the “Pain” they have before they use your

service

How do you ease their pain? How do YOU and your business

make their lives better?

That’s what you DO…..

So next time you are at any networking or business mixer

why not test it out

Would you ask me more about what I do if I tell you I am a

Weightlifer

Or Insurance Broker?

What are you saying to be memorable AFTER your

networking or marketing?

It’s all about standing out….. Making people want to know

more

So now…. What do you DO?

This has been a slideshare by Marie ColesThank you for watching www.mariecoles.co.uk

hello@itsthepinkduck.co.uk