what buying situations do organisational buyers face
Post on 17-Aug-2015
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WHAT BUYING SITUATIONS DO
ORGANISATIONAL BUYERS FACE?
Business buyers face many decisions in making a purchase whose number depends on the complexity of the
problem , newness of buying requirement, number of people involved
and time required
THE 3 TYPES OF BUYING SITUATIONS ARE :
1.STRAIGHT REBUY
2. MODIFIED REBUY
3. NEW TASK
STRAIGHT REBUY
The purchasing department reorders supplies on a routine basis and chose from suppliers from an approved list
MODIFIED REBUY
Buyers want to change product specification, prices, delivery requirement and other terms.
NEW TASK
A purchaser buys a product or service for the first time
SUMMARY
Created by :Maulshri Pathak
Internship under :
Prof. Sameer MathurIIM, Lucknow
www.iiminternship.com
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