what buyer's want: michelle stark of men's health

JUNE 2011

How We Hire Photographers Michelle Stark

Senior Photo Editor

Men’s Health Magazine

MEET MICHELLE STARK

• Senior Photo Editor, Men’s Health

• Asst. Photo Editor, Deputy Photo Editor, Men’s Fitness

• Photo Researcher, Colors

• Photo Asst., Glamour

• Graduated from Boston University

PHOTOGRAPHY IN MEN’S HEALTH

• Men’s lifestyle magazine focused on health, nutrition, food, gadgets, and fashion

• Real & relatable, not overly pretentious

• Imagery driven by stories

• Not overly digitized or retouched

CONTRIBUTING PHOTOGRAPHERS

• The “well” is the meat of the magazine

• 10-15 shoots per issue

• Use 1-4 images from each shoot

• Well-known and established photographers

• Also license images from stock agencies for set rates – Getty, AP, Trunk Archive, folio-iD, Retna Images, iStock, August Images

FINDING NEW PHOTOGRAPHERS

• Must fit the magazine’s style

• Food, still life, portrait, fashion, fitness

• Hire first for small stories or license one photo

• Portfolio reviews

• Do one thing and do it well

MICHELLE WILL READ YOUR EMAIL IF…

• Personalized and addressed to me

• Explanation of why you’re a good fit for the magazine

• Images are embedded in the email

• Don’t use a subject starting with “Re:” because it looks like you’re trying to trick me

WEBSITES THAT CATCH MICHELLE’S EYE

• Easy to navigate

• Loads quickly

• No elaborate intros

• No music

• Easy to move from large images to thumbnails

• Include tear sheets if you’re established

ahetherington.com

www.johnloomis.com

www.levibrownphoto.com

nigelcox.net

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