what are bots and how are people using them?
Post on 06-Apr-2017
110 Views
Preview:
TRANSCRIPT
What are bots and how are people using them?
Wednesday 8th February 2017
Syd Lawrence (@sydlawrence)
Who am I?
● Hi I’m Syd Lawrence
● 14 years experience in startups & cutting edge tech
● Ex-Twilio guy
● Co-founder of award winning internationalcreative technology company We Make Awesome Sh
● Co-founder of The Bot Platform
What is The Bot Platform?
● The trusted platform for building bots on Messenger
● Simple to use system
● Guaranteed 99.9% uptime with an SLA
● Processed over 10 Million messages
● Used by big brands and small
Messaging apps are the nextbusiness communications channel
Messenger was the most downloaded app in 2016.
80% of teenagers are using Messenger as either their first or second means of communication.
88% of Millennials report that they prefer chatting over the web or social media to talk to businesses.
#1
80%
88%
And that trend is only set to continue
63.9%consumers agree with the statement “Businesses should be available and
contactable via messaging applications.”
49.4%consumers would rather use a messaging
application than a phone call to communicate with a business
What is a bot?
Reach your audience, where they are
People are downloading less apps to their mobile devices but spending more time than ever using social messaging platforms.
Broadcast automated communication
Create automated services and messaging threads that enable users to fetch content and perform tasks through a conversational interface and keyword responses.
Cut through the noise
With algorithms increasingly demanding significant paid media spend to ensure your audience see your content, Messaging bots allow you to put your content straight in front of your customers.
Consistent UI
No one knows how to use every single mobile app, or mobile website.
There is zero consistency between apps and websites.
Everyone knows how to use Messaging applications.
Where dobots live?
846Million
Monthly active users Huge in China
70Million
Monthly active users outside of China
LINE
217Million
Monthly active users Number of users has decreased in the past
12 months
Big in Koreaand Japan
Kik
300Million
1.8Billion
Monthly active users Messages sent to and received from bots
42% aged under 24
Slack
4Million
1.25Million
Daily active users Paid accounts Primarily business users
Skype
300Million
4.9Million
Monthly active users Primarily used for voice communication
Daily active users
317Million
100Million
Monthly active users Mostly public communications
Daily active users
SMS
97% 5Seconds
of Americans use SMS daily
On average, text messages are read after just 5 seconds
Pay per message
Facebook Messenger
1+Billion
1+Billion
500+Million
Monthly active users Messages sent per month from people
to businesses
Daily active users
How are people using bots?
Hardwell
Vote on his track of the week
600,000+ users
#1 driver of traffic to Hardwell’s owned channels
Used to have over 100 messages a day, completely ignored
Magic
Personal assistant via iMessage and SMS
“Hybrid”, human assisted
https://getmagic.com
The Guardian
Personalised morning briefing
Explore topics and news stories
Chelsea Football Club
Quizzes
Match updates and injury news
LINE
Using LINE@
Meet Cleo
The smart assistant for your money
Intelligent insights
Hyatt Hotels
Using messenger for customer support
Hybrid service
User adoption has been quick
About 10% of messages come via Facebook Messenger, without the hotel doing any promotion of that channel
Business intelligence tools
Analytics daily digests
Server logs
Tracking user actions and events
Domino’s Pizza
Order pizza from within Messenger
Native payments (US only)
KLM
Boarding pass right in Messenger
Flight delays and updates sent as notifications
Olly Murs
Maximise social engagement between Olly Murs and his fans when they’re looking for content from him.
Constantly updating with new information and responses based on social data trends and giving his fans access to exclusive behind the scenes content.
Our CTO’s Doorbell camera
Sends him and his wife a photo when the doorbell goes off
Instant notifications
Using the same bot, he can also control the lights in his house
Axwell /\ Ingrosso
99% read rate on broadcast messages
Sending fans personalised content such as personalised images at New Years Eve
Broadcasts to announce new merchandise and songs
How can youmake a bot?
Custom development
Microsoft Bot Framework
IBM Watson Twilio wit.ai
Code free bot platforms
Motion.ai Chatfuel PullString The Bot Platform
The process of building a bot
Analyse and monitor how people are using your bots.
A content management system to update any keywords and messages.
A broadcast system to send messages out to the opt-in audience.
Tips and Tricks
What is AI?
AI is artificial intelligence
“The ability to acquire and apply knowledge and skills.”
As soon as a machine learns for itself, you lose control.
Do you really want AI?
Don’t make a “chatbot”
“Bots are better without conversation” Ted Livingston, Kik
“More structure, less conversation” Mikhail Larionov, Facebook
No one wants to “chat” with a bot
Buttons are easier than typing
Obvious when you think about it
On mobile, typing is way harder than tapping buttons
Don’t bore the user
Don’t auto-reply on unknown command
Don’t spam with content
Monitor, monitor, monitor
Monitor how people are using your bot
Check for ignored messages
Recap
Ultimately, there are two types of bot
SubscriptionPush based messaging
Distribution of content in a timely manner tailored to the recipient
ServicePull based messaging
Allowing the user to request content / support when they wish
1 Billion +Facebook Messenger dominates the western world
Iterate & experiment
Bots are already driving real business value
Don’t wait for the “killer” bot, there is no such thing
Bots are already making businesses money
Bots are already saving businesses money
Thank you foryour time!Get in touch
https://thebotplatform.comhttps://m.me/thebotplatformsyd@thebotplatform.comskype: sydlawrence
top related