wgsjbc radio smooth 90.5 fm hd

Jessica Stoneking representing Iris Design Co., presents aproposal to Rob Griffin from WGSJBC RADIO-SMOOTH 90.5 FM HD.

Table of Contents

Project Summary 2

Concept One 3

Concept Two 5

Concept Three 7

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Project Summary

Rob Griffin is representing WGSJBC RADIO - SMOOTH 90.5 FM HD. He is looking for a new look and logo for his company. He requested that the logo to be vibrant, eye-catching, sexy, but with a touch of Christian values. He is looking to mostly attract women with this brand. The radio station is gospel, smooth

jazz, and biblical commentary. Because of this, he would like it to not be all about religion since there are other aspects to it and would not like to throw people off with the logo. In this ISSUU, there are three different logo concepts with a mock up of collateral for each.

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Concept One

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For this concept, it is an emblem logo. There is a gold saxophone with a wing attached coming out from the side. It gives it a jazzy feel and adds a touch of religion but subtly. Around the graphic there is a red circle with white san serif font for contrast. The colors make it warm and the red shade pops out at you. There is a black and white version of the logo. For a mock up, there is an iphone to see how the logo would look on collateral like how Rob showed us the different logos on the live music app.

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Concept Two

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For the second concept, it is a different look. The word Smooth is in gold, the font is like a retro look, and it makes the S look like a music note. Behind the word is a music note in a shade of teal with a slight shadow. It intertwines with the word Smooth. The rest of the words are in a lighter shade of teal and fits cohesively together around the music note and word Smooth. The colors stand out from each other. There is also a black and white version of the logo. For this concept the mock up is a tshirt.

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Concept Three

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The third concept is multiple notes flowing over each other in different shades of blue. The main word Smooth is in a serif font and the rest of the words are in a san serif font. The word Smooth wraps around the notes with the T shaping with the curves. I grabbed the dark blue for the type to look cohesive. There is a black and white version as well and the mock up for this concept is a business card.

Jessica Stoneking 815-919-5237 jstoneking92594@gmail.com