wells fargo digital strategy for final exam
Post on 13-Jan-2017
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Mission: Ensure the financial success of young professionals
Objectives
• Build brand awareness• Ensure trust and loyalty
• Set inexperienced clients up with advice and guidance
Campaign
Social Media
Call to action
Temporary Investment Promotion
Inbound Marketing
SEO
Informational Articles and FAQ
pages
Strategy• Offer free investment broking• Provide answers to common questions and concerns
• Using Google for SEO to ensure clicks
Create informational
content
Create promotional call to action
ads
Work with Google for
SEO
Measure success of campaign
Timeline
Budget• $5,000 per month for Google SEO• $200,000 for ad space• Total= $260,000
Success Measurement• Clicks and duration of clicks• Number of responses to call to action
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