welcome (velkomid). cooperative marketing a rising tide floats all boats… state:...

Welcome

(velkomid)

Cooperative MarketingA rising tide floats all boats…

•State: Destination/Generic Marketing•Communities: Marketing & Sales•Business: Booking (close the deal)

Anchorage Skyline - Ken Graham Photography - Shortcut.lnk

ALASKA’S VISITORSWho Are They?

•50-55 years old•Educated•Higher Income •No kids at home•Trending….

WHY DO THEY VISIT?

North America: Bucket List!• All Visitors:

• M__________• G___________• W__________

Bonus Question: After they leave, they most remember

F___________ P___________

…AND WHERE DO THEY COME FROM?• North America• International

• Australia, UK, German Speaking Europe, Japan, Korea

• Emerging Markets: Brazil, India, China• Brand USA

Modes of TravelGetting to Alaska

• Cruise• Air• Auto/Marine Highway

…AND WHERE DO THEY COME FROM?• North America• International

• Australia, UK, German Speaking Europe, Japan, Korea

• Emerging Markets: Brazil, India, China• Brand USA

WHAT ABOUT WINTER?“The _____ Season”

Community Based / Event Driven in Alaska• Fairbanks• Valdez, Sitka• Anchorage:

• Fur Rendezvous, Iditarod• Alaskan Neighbors

Extending Our Season

Value of Tourism

Keeping (or gaining) Community Support

Partnerships?

Takk!