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1

Welcome to the webinar… We will begin shortly

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For Demonstration

Purposes

2

Business Analysts Driving Corporate Culture: The 9 Levels of Value Systems

Hosted by: Deb Oliver, IIBA

Presented by Peter Gerstbach, CBAP

3

4

“Unite a community

of professionals to

create better

business outcomes.” IIBA Core Purpose

Our Driver

BUSINESS ANALYSTS

DRIVING CORPORATE

CULTURE

The 9 Levels of Value Systems

Peter Gerstbach, CBAP

What this presentation is about

Quote attributed to Peter Drucker 6

Takeaways

» How values drive corporate culture

» How to measure and analyze values

» Findings from our research study

Gerstbach Business Analysis 7

I am a

Business Analysis Evangelist

Gerstbach Business Analysis 8

Business

Analysis

Book

Author

Host of the

first German

BA Podcast businessanalysispodcast.com

Business Analysis Camp

Gerstbach Business Analysis 9

Opening the 3rd

BA Camp in 2016,

an unconference for

business analysts

taking place every

year in Vienna.

Gerstbach Business Analysis 10

BA Experts at the BA Camp

Rainer Krumm

Change need

to consider

company culture!

Yaaqub

„Yamo“

Mohamed

Adrian Reed

Lyn

Girvan Peter & Ingrid

Gerstbach

Promoting the

value of Business

Analysis

Advance Your

BA Toolkit!

Improve the

business, not

just the IT!

Research Study

Gerstbach Business Analysis 11

Gerstbach in collaboration with IIBA:

Agenda

» How values drive corporate culture

» How to measure and analyze values

» Findings from our research study

Gerstbach Business Analysis 12

CEO Studies

Gerstbach Business Analysis 13

Complexity is increasing!

Change Management is important!

We need to adopt a positive attitude towards change! Corporate culture

is a key factor for success!

What is corporate culture?

Gerstbach Business Analysis 14

“Our number one priority is

company culture. Our whole belief

is that if you get the culture right,

most of the other stuff will just

happen naturally on its own.” Tony Hsieh, CEO, Zappos

Corporate Culture...

Gerstbach Business Analysis 15

... is based on values:

Corporate Culture & Performance

Adaptive

Cultures

Nonadaptive

Cultures

Revenue Growth 682% 166%

Employment Growth 282% 36%

Stock Price Growth 901% 74%

Net Income Growth 756% 1%

Source: Kotter/Hasket: http://bit.ly/2eAvJG6 16

Strong corporate cultures that facilitate adaptation to a

changing world are associated with strong financial results.

Agenda

» How values drive corporate culture

» How to measure and analyze values

» Findings from our research study

Gerstbach Business Analysis 17

Clare W. Graves

Gerstbach Business Analysis 18

„An emergent, cyclical

double-helix model of

adult biopsychosocial

systems development“

9 Levels of Value Systems

Gerstbach Business Analysis 19

Coping Mechanism

Gerstbach Business Analysis 20

Reaction Environment

9 Levels of Value

Systems

Gerstbach Business Analysis 21

1. Level: Beige

Gerstbach Business Analysis 22

2. Level: Purple

Gerstbach Business Analysis 23

2. Level: Purple

Organizational Structure

Gerstbach Business Analysis 24

A

B C D D D

3. Level: Red

Gerstbach Business Analysis 25

3. Level: Red

Organizational Structure

Gerstbach Business Analysis 26

A

A A A A

a a a a a a a a a a a

4. Level: Blue

Gerstbach Business Analysis 27

4. Level: Blue

Organizational Structure

Gerstbach Business Analysis 28

A

B C D

b b

b b b b

c c

c c c c

d d

d d d d

E

e e

e e e e

5. Level: Orange

Gerstbach Business Analysis 29

5. Level: Orange

Organizational Structure

Gerstbach Business Analysis 30

V

W X Y

w w

w w w w

x x

x x x x

y y

y y y y

6. Level: Green

Gerstbach Business Analysis 31

6. Level: Green

Organizational Structure

Gerstbach Business Analysis 32

V

W X Y Y

P 2

P 3

P 1

Legende: Temporärer Mitarbeiter in Projekten

7. Level: Yellow

Gerstbach Business Analysis 33

7. Level: Yellow

Organizational Structure

Gerstbach Business Analysis 34

8. Level: Turquois

Gerstbach Business Analysis 35

9. Level: Coral

Gerstbach Business Analysis 36

Las Vegas?

Gerstbach Business Analysis 37

Morning Sports?

Gerstbach Business Analysis 38

Pilots?

Gerstbach Business Analysis 39

Golf?

Gerstbach Business Analysis 40

41

9 Levels: The Tools

Gerstbach Business Analysis 42

Example

Gerstbach Business Analysis 43

77 73

70

34 27

19

10

Purple Red Blue Orange Green Yellow Turquoise

Traditional mechanical engineering company

Agenda

» How values drive corporate culture

» How to measure and analyze values

» Findings from our research study

Gerstbach Business Analysis 44

Research Study

Key Facts:

Gerstbach Business Analysis 45

248

Business

Analysts

participated

Countries

Gerstbach Business Analysis 46

Most participants are from English-speaking countries.

United States

Australia

United Kingdom

Austria

Other

Industries

Gerstbach Business Analysis 47

Nearly half of all participants are from Transportation & IT.

Transportation

IT

Healthcare

Banking

Energy

Entertainment

Other

Unknown

Age

Gerstbach Business Analysis 48

More than half of all participants are between 30 and 50 years old.

Age <20 Age

20 - 29 Age 30 - 39 Age 40 - 49 Age 50 - 59

Age 60+

9 Levels of 248 Business

Analysts

Gerstbach Business Analysis 49

48

35

56 55

73 67

62

Purple Red Blue Orange Green Yellow Turquoise

Highest level is Green, followed by Yellow.

What‘s about YOU?

Gerstbach Business Analysis 50

Which level is appealing to you?

Learning & Motivation

Gerstbach Business Analysis 51

Management & Leadership

Gerstbach Business Analysis 52

Results by Experience Level

Gerstbach Business Analysis 53

Entry Level BA

Experience level does not have a large impact on the Value System.

2-3 Years / CCBA®

5+ Years / CBAP® 10+ Years / Expert Level

54

Me-centric vs. We-centric

Gerstbach Business Analysis 55

BA

BA

PM

PM

We-centric

I-centric

0 20 40 60 80 100

Business Analysts are we-centric (also in comparison to project managers).

Internal vs. External BAs

Gerstbach Business Analysis 56

Internal Business Analyst

External BAs have slightly higher me-levels.

External Business Analyst

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