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Agenda
• Pride of America Enhancements
• Norwegian Getaway Updates
• World’s Largest Cruise Sale
• Norwegian is There for You
• Offers and Opportunities
• Tools and Resources
• Where You’ll Find Us
• Questions & Answers
3
Pride of America Enhancements
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Over $30 million was spent in enhancing Pride of America:
• 24 ultra-luxurious suites
• Four Studio staterooms
• Four inside staterooms
• Moderno Churrascaria
• Lazy J's Steakhouse converted to Norwegian's signature
steakhouse Cagney's
• Décor updates in the Aloha Cafe
• Wide wireless internet connectivity
• New carpeting throughout
• Flat screen televisions in all staterooms
• Upgrades to the fitness center
• Updated signage throughout the ship
• Renovations to Photo and Art Gallery
Hawai’i Bonus Commission
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Agencies that submit an approved incremental
marketing plan to Sales@ncl.com by September
25th will receive a $100 per cabin bonus
commission from 10/1 – 11/1
How can you receive a $100 per cabin bonus
commission through the month of October?
We will announce the winner at the end
of the webinar!
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Contest Question #1
SVEDKA and Inniskillin Ice Bar
Norwegian Getaway’s frozen chamber is guaranteed to give
guests the ultimate chill.
• Accommodates approximately 25 guests at a time
• Can be reserved from 5:30 p.m.-10:30 p.m. nightly
• Kept at 17 degrees Fahrenheit
• 3 D elements inspired by the ship’s Magic City home
• Entire bar, seating and glassware will all also be made of
ice
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SVEDKA and Inniskillin Ice Bar
Florida-inspired specialty drinks made from SVEDKA vodka and Inniskillin ice wine
including:
1. Tropicana: SVEDKA citron vodka, triple sec, lemon juice
2. Carmen Miranda: SVEDKA vodka, peach liquor, orange juice
3. Sittin’ on the Dock of Biscayne Bay: SVEDKA citron vodka, Inniskillin Icewine, lemon-
lime soda
4. Blue Caribbean: Inniskillin Icewine, SVEDKA vodka, blue curacao, club soda
5. Key Largo Colada: SVEDKA colada, campari, sweet vermouth, orange syrup
The Ice Bar will also serve two non-alcoholic drinks: the Sting Ray, made of strawberry
puree, pineapple juice and lemon juice; and Parrot Island, made of orange juice, vanilla
ice cream and milk.
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New Dates For Getaway Inaugural
January 27, 2014 – New York 2 -Night
February 7, 2014 – Miami 1 -Night
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Caribbean’s Leading Cruise Line
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Norwegian Cruise Line has been named “Caribbean’s Leading
Cruise Line” by the World Travel Awards.
Norwegian Cruise Line 2013 Awards
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Norwegian Breakaway Voted 2013 Best Cruise for Families
2013 Best Family Cruises - Freedom Of Choice Winner - Norwegian Breakaway
Norwegian Spirit - Best Midsized Ship for Value of Money
Norwegian Star - Best from the Northeast
Norwegian Cruise Line is a Travel + Leisure 2013 World's Best Top Mega Ship Cruise
Lines
Norwegian Cruise Line is a Travel + Leisure 2013 World's Best Top Large Ship Cruise
Line
2013 Europe's Leading Cruise Line
2013 Caribbean's Leading Cruise Line
Norwegians Name Their Ships
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From now through September 24, 2013, Norwegian Facebook fans can
vote for their two favorite ship names.
Those who vote will be entered to win a trip to the first ship’s inaugural
festivities.
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Norwegian Will Have a Strong Presence with Fantastic Offers for
this Year’s Event
World’s Largest Cruise Sale
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October 1st – November 1st
• World’s Largest Cruise Sale – DASH – Up to $250 Onboard Credit *Applicable to all open sailings except week 10/13 – 10/20 only applicable to 2014 Summer sailings
• Tour Dash -Up to $500 Onboard Credit for Cruisetours in Europe,
Alaska, and Hawaii *Applicable to all open sailings
• BONUS -$100 Onboard Credit for all open Norwegian Getaway sailings
*Applicable to all open sailings
World’s Largest Cruise Sale
New CruiseTour Packages
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New CruiseTours:
Hawai’i
• 11 day O’ahu Explorer
Europe
• 11 day Canals & Palaces of Venice
• 11 day Art & Architecture of Barcelona
• 12 day Gardens & Castles of Copenhagen
Existing CruiseTours offered again in 2014
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Europe
• 15 day Classic Italy - Epic
• 15 day Classic Italy - Jade (note - in 2014 this land tour will operate pre-
cruise in a northbound direction. This is a change from 2013)
• 11 day Rome & the Vatican
Alaska
• 13 day Authentic Alaska – (enhancement - rail segment will now be via
deluxe dome rail car)
• 12 day Denali/Alyeska Explorer – (enhancement - rail segment will now
be via deluxe dome rail car)
• 12 day Denali/Fairbanks Explorer – (enhancement - rail segment will now
be via deluxe dome rail car)
• 11 day Denali Express – NO change to rail segment - guests will enjoy
Alaska Railroad Adventure Class.
Norwegian is There for You
• Webinars – win free cruises, get to know the senior leadership team, be the
first to learn everything new at Norwegian
• NCL U – become the Norwegian specialist in your area, get priority invitations
to Let’s Do Lunch, travel partner reduced rate sailings, seminars-at-sea and
Norwegian Getaway inaugural
• Marketing Headquarters – we do the work and produce free, customizable
marketing tools for you
• The Best Sales Training in the Business – Bob Becker
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Norwegian is There for You
• Partners First Events Orlando and Norwegian Breakaway, November 18-20
• Let’s Do Lunch – bring your best clients to enjoy lunch and a tour of our ships and
purchase Welcome Back Rewards while onboard to lock in new bookings
• Seminars-at-Sea – sail with us and gain firsthand knowledge of the Norwegian
brand
• Easy access to your Business Development Manager/Specialist
• Norwegian Sales Team’s individual Facebook pages – stay in contact with us
• Partner’s First Facebook page – be the first to know what’s going on at Norwegian
• Sales@ncl.com and Industryrelations@ncl.com – email us with any inquiries
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• One Stop Shopping – Before the end of the year we will release our brand new
portal with single sign-on for anything Norwegian
• One-call to the reservations team for groups or FIT
• Askvivan@ncl.com - your direct line for answers relating to anything regarding
passenger services
• Executive Access – follow Norwegian’s senior leadership team, Camille Olivere
and Andy Stuart on Facebook and Twitter
Norwegian Makes Your Life Easier
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Trainings Completed:
• Pavlus Travel
• Dargal Travel
• Mann Travel
• CruiseDeals of North Carolina
• Pride of America Seminar at Sea
• Expedia Cruise Ship Centers - Montreal’s office
• Multi Agency trainings: London , Ontario Toronto, Montreal
Future Trainings:
• Cone/Cinc National convention on the Breakaway
• Travel Planners National Convention in Orlando
• Cruise Planners National Convention in Hollywood
• Signature National Convention in Las Vegas
• Cruise Holidays National Convention on the Breakaway
Trainings scheduled in California week of October 14th:
• Montrose Travel
• Travel of America
• Plaza Travel
• YMT Vacations
• Vacations Connection CTA, Cerritos Travel
The Best Sales Training in the Business – Bob Becker
Freestyle Dash
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Booking Window: 9/17/13-9/20/13 11.59 PM EST
Applicable destinations*: 3 Day or longer open for sale sailings. All
Destinations
Program Code: DASHSALE
Assets: Email, flyer, 4 customizable banner ads, 2 static banner ads,
3 Facebook posts, 3 Twitter posts and Terms and Conditions
All toolkit elements can be found on Marketing Headquarters http://partners.ncl.com/action/norwegian/site/library/CampaignView?campaignID=3042
Europe Airfare Credit
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Up to $500 airfare credit per stateroom on flights to our Europe
departure ports from cities across the U.S.
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Europe Bonus Days
Booking Window: 9/25/13-9/27/13 Promo Code: BONUS Applicable sailings: All Open for Sale Europe 4+ Day sailings
Offer: $100 onboard credit per stateroom
Book a CRUISETOUR and receive an additional $100 for a total of $200 onboard credit per stateroom
How many Florida-inspired specialty drinks will be featured at
SVEDKA and Inniskillin Ice Bar aboard Getaway?
We will announce the winner at the end
of the webinar!
43
Contest Question #2
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Norwegian Getaway Tools
Norwegian Getaway
• Assets available: Email, 4 flyers, 4 customizable banner ads, 12
customizable print ads, Norwegian Getaway video, customizable microsite,
Norwegian Getaway Groups Planner and E-Brochure.
• All toolkit elements can be found on Marketing Headquarters http://partners.ncl.com/action/norwegian/site/library/CampaignView?campaignID=2837
Customizable emails, flyers and banner ads are also available for:
• Freestyle Dash
• Europe Bonus Days
• World’s Largest Cruise Event (available on 9/25)
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Steps to Create a Norwegian Getaway Email:
1. Choose the promotion, Norwegian ship or destination you’d like to promote on Marketing
Headquarters (partners.ncl.com)
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Steps to Create a Norwegian Getaway Email:
4. Fill in your Agency information
You’re all done!
Download your customized email to send to your clients or
deploy the email right from Marketing Headquarters. The
choice is yours.
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Norwegian Getaway Microsite
Steps to create a Norwegian Getaway Microsite:
1. Visit the Norwegian Getaway page on Marketing Headquarters and select “Create Your
Microsite” http://www.partners.ncl.com/action/norwegian/site/library/CampaignView?campaignID=2782
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Norwegian Getaway Microsite
2. Customize your Norwegian Getaway microsite with your Agency information and logo
Norwegian Getaway Microsite
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3. Start Selling! Once you customize your microsite, you’ll get a conformation email with your
microsite web address and information to make updates at any time.
Events Across North America
Norwegian Getaway Partner Event – Orlando
• November 18-20, 2013 - $299 per person
• Invitation from BDS/BDM or on NCL U
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Events Across North America - New
Golf with Camille in Hawai`i Aboard Pride of America!
October 26th from Honolulu - contact your BDM or BDS for an
invitation
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Events Across North America
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‘Welcome Back to the Caribbean’
Lunch Events This Fall
• Norwegian Gem - New York October 12, 2013
• Norwegian Gem - New York October 19, 2013
• Norwegian Jewel - New Orleans October 27, 2013
• Norwegian Jewel - New Orleans November 3, 2013
• Norwegian Gem - New York November 6, 2013
• Norwegian Epic - Miami November 9, 2013
• Norwegian Pearl - Miami November 10, 2013
• Norwegian Gem - New York November 15, 2013
• Norwegian Epic - Miami November 16, 2013
• Norwegian Dawn - Tampa November 17, 2013
• Norwegian Pearl - Miami November 17, 2013
• Norwegian Dawn - Tampa November 24, 2013
• Norwegian Dawn - Tampa December 1, 2013
• Norwegian Gem - New York December 4, 2013
• Norwegian Dawn - Tampa December 15, 2013
Events Across North America
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Tuesdays beginning Oct. 22
Norwegian Breakaway Pt. Canaveral functions
November 6-10 Cruise World
Fort Lauderdale
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Norwegian Sun EWES CREWES II
May 13, 2014
For details visit
http://www.cvent.com/d/n4qjn0
SOCIALIZE WITH US
Let’s Stay in Touch!
Andy:
twitter.com/nclandy
http://www.facebook.com/AndrewStuartC
Camille:
twitter.com/nclvp
facebook.com/colivere
Partners First
facebook.com/PartnersFirst
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