wegner cpa b2b presentation

BUILDING COMMUNITYaround your brand

Laura Gallagher

The Creative Company, Inc.

How to Succeed in

Social Media in Business

Social media is either a time-wasting wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice…it’s up to you.

-Seth Godin

How Much do Small Businesses Spend on

Social Media?

2012 -Vertical Response Survey

How Much do Small Businesses Spend on

Social Media?

2012 -Vertical Response Survey

How Much do Small Businesses Spend on

Social Media?

2012 -Vertical Response Survey

Socialnomics

2013

Facebook Promoted

Posts

FOR EVERY NEW

WE WILL DONATE

TO

3 Day TimelineInvestment: $75 for the CSA Open House

Total reach: 20,528 (everyone who saw promoted post)

Total post clicks: 804

Total Engagement: 479 post ‘likes’

23 shares

3 comments

Total page likes as a result: 49

CPM: $3.65

Facebook Ads

Nov. 30-Dec. 27

Total impressions: 627,602

Total Clicks: 1,702

Total Page likes:457

CPM:$0.72

Facebook Ads

August 8 – Sept 6

Total impressions: 2,201,552

Total Clicks: 565

Total Page likes: 60

CPM:$0.30

Physicians Plus and Henry Vilas

Zoo

Five day campaign810 new fansDonated $800$1 per like

Henry Vilas Zoo Promotion:

• 32,000 Facebook fans

Physicians Plus and Henry Vilas Zoo

Monona Public Library

Facebook Contests

February 1 - March 5Entrants: 71Votes: 376Fan growth: 31

Facebook Contests

August 27 - Sept. 07Entrants: 109Fan Growth: 145

Don’t Flood the Audience

Use Your Tools-HootSuite

LinkedIn Top Tips

• Train your team.

• Make sure your company page is current and you're posting.

• Include images here too.

• Join and work your group conversations.

Twitter

• Live tweet

• Live tweet Q&A

How do you measure it?

• Followers/likes

• Click-through rates

• Brand mentions

Facebook Overview

Facebook Likes

Facebook Likes

Facebook Talking About

Top Tips

• Use tools such as HootSuite

• Create campaigns. Write/Plan posts.

• Know your audience – don't just triple post.

• Review analytics weekly/monthly.

• Use Promoted Posts and Ads

Top Tips (cont)

• Subscribe to Mashable’s RSS feed.

• Follow the best brands on social media/learn from them.

• Practice brevity, be topical and don't play hard to get.

• Quality content and great images matter most.

• Install LinkedIn, Facebook, Twitter buttons on

the home page of your website.

Places to Learn More

• Social Media Club of Madison

• Mashable & Social Media Today

• Our Blog

• Follow us.

Connect with Us!

Facebook

www.facebook.com/thecreativecompany

Twitter

www.twitter.com/creativecompany

LinkedIn

www.linkedin.com/in/gallagherlaura

Email

Laura@thecreativecompany.com