wedwu presentation 071112
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Investor Presentation
July 2012
Mission Statement
The teamDarren Atinsky
Michael Carnie
Humberto Lee
Joshua Goosen
Shawn Kernes
Marco Lagos
Co-Founder and President•See Bio
Co-Founder and Vendor Director
Lead Programmer
CIO
Founding Technology & Strategy AdvisorCTO and COO roles at StubHub, eBay, Cash4Gold, Beyond the Rack and others
Founding Finance & Strategy AdvisorM&A advisor to ATIC, Navis, Ansys, ISS, Tencent, Taleo and IPO & financing advisor to Audience, Finisar and others
The opportunity
The US Wedding market
2.1MM Weddings per Year
$53.3BN Industry
Spending Distribution (per Wedding)
Spend by Category ($ in BN)
The online wedding market
$8BN
Computer-based purchases of wedding products &
services:
~$15BN of total annual wedding spend
Online purchases by category ($MM):
$1BNopportunit
y
Proof of concept
Our business
Value Proposition• Competitive Advantage / Value Proposition
– Brides - Pricing Model Shifts Supply Curve– Vendors – Secure Job, No Sales / Marketing – First Mover on Both
• IP Assets– Bidding engine– “Name-Your-Own-Price”
Competition• Direct Competition – Craigslist• Other Startups – Lead Generator Models• Substitute Solutions
– Brides• Uncle Ned• Forgoing service• Like Southwest Airlines
• Product/Pricing Comparison
Threats and Weaknesses• Copy-cats• Template Results (no creativity)• Vendor pool is inadequate for a region /
unproven• Vendors/Customers don’t understand process• Not Personality-driven
Marketing Strategy• Business Model: Priceline for the Wedding Market• Marketing Activities
– Search engine optimization– Email Campaigns– Internet Advertising (PPC) / Banner Ads– Aggressive social media– Vendors market in their territory
• Sales and Distribution Channels: Website Driven• Target Customers
– Second-wedding Brides– Price-shopping Brides– Grooms
Growth Opportunities
Once traction is made in wedding market we can launch life cycle verticals for:
• Birthdays• Anniversaries• Quince• Bar Mitzvahs• Graduations
WedWu Business Model Canvas
WedWu Business Model Canvas
Darren Atinsky (President)Humberto Lee (CTO)Joshua Goossen (IT Director)Michael Carnie (Vendor Director)
100+ Photographers100+ Videographers100+ DJs
Partnerships with local vendors hosting weddings
Exploring partnerships with David Bridal and national wedding chains.
Email Campaigns
Internet Advertising
Aggressive social media
Subscriptions / Qualification
Bidding Management
Customer Support
Brides gain access to a novel solution that gives them access to a larger supplier pool and decreased costs.
Vendors eliminate activities that are NVA for their customers (marketing, selling, scheduling). They can focus on what they do best.
Brides gain access to a novel solution that gives them access to a larger supplier pool and decreased costs.
Vendors eliminate activities that are NVA for their customers (marketing, selling, scheduling). They can focus on what they do best.
Bridal shows
Craigslist Advertisments
Networking with wedding venues (example: Signature Grand)
Google search optimization
Most brides come to WedWu through referrals. 64% convrsion rate.
Second-wedding Brides
Price-shopping Brides
Grooms
TARGET: 32% 2nd time weddings, 640,000 / yr … 32% of a 52 billion $ industry.
Biding Fees
Vendor Subscription Fees (TBD)
Site Maintenance Costs
Vendor Qualification Costs
Customer Support Costs
Vendor Database
Bidding System
Bidding Algorithms
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