websites: the good, the bad and the ugly

Websites: The Good, Bad & UglyLIVE WEBSITE REVIEW

PRESENTED BY TED HART, ACFRE @TEDHART

2©2014 Ted Hart

Ted Hart, ACFRE• CEO at Charities Aid

Foundation of America• P2PFundraising.org &

tedhart.com• Founder and CEO at

GreenNonProfits.org• Radio Host- Nonprofit

Coach• Author:

• Internet Management• People to People

Fundraising• Nonprofit Guide to Going

Green• Nonprofit Internet

Strategies• Major Donors• Fundraising on the

Internet 2

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All available on Amazon.com & bn.com

©2014 Ted Hart

Ted Hart Books Available

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What Percentage of Traffic Comes to Your Home Page First?

80%?

50%?

75%?45%?

100%?10%?

©2014 Ted Hart

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Is Your Website Designed For Real Web Use?

©2014 Ted Hart

Traffic To Your Home Page?

29%

ONLY 29% of website traffic is the result of direct visits

@tedhart #bbcon

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Tweet this now

©2014 Ted Hart

8

You Have 10 Seconds…….

It's clear from research that the first 10 seconds of a page visit are critical for users' decision to stay or leave. 

©2014 Ted Hart

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You Have 10 Seconds…….

1. Who Are You?2. What Do You Do?3. What Do You Want Me To Do?

9©2014 Ted Hart

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Online Tip #1: Clearly Display Name, Logo, MissionOnline Tip #2: Photos of people, action, not just buildingsOnline Tip #3: Provide easy access to social media you are active on

©2014 Ted Hart

Are You Ready?

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Online Tip #4: Use Encryption Technology Wherever You Request Sensitive or Confidential Information Online Tip #5: Provide Multiple Opportunities and Methods For Gifts To Be Made Both Online and Offline. Online Tip #6: Post a Comprehensive Privacy Policy

©2014 Ted Hart

Are You Ready?

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Online Tip #7: Eliminate the scrollOnline Tip #8: Provide Online and Offline Contact Info.Online Tip #9: Provide Method For Communication/ Information/ Education (i.e. eNewsletter, etc.)

©2014 Ted Hart

Are You Ready?

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Online Tip #10: Provide Information On How Donations Are Used To Support Your Mission (stewardship)    

©2014 Ted Hart

Are You Ready?

You have just 10 seconds to capture website visitor

attention! @tedhart #bbcon

13 #bbcon

Tweet this now

©2014 Ted Hart

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Sign Up For Newsletter

Multiple Ways

To Support

Donate Now

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©2014 Ted Hart

An Overall Strategy

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Tell A Friend

Donate Now

Multiple Ways To Support

Sign Up For Newsletter

©2014 Ted Hart

15©2014 Ted Hart

Multiple Donation Links

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Picture of People Not Buildings

Donate Now

Sign Up For Newsletter Is Below the Scroll

Navigation very small

Some of the best content is Below The Scroll

©2014 Ted Hart

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Photographs too small, video difficult to view

Donate Now

Very Poor Design, Typeface too small, difficult navigation

Poor Navigation at Bottom of Home Page

Not inviting to target audience

©2014 Ted Hart

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Photos of People

Donate Now

No ScrollSign Up For Newsletter

Promote Volunteerism

No privacy policy posted

Online Press Center

Multiple Ways To Support Feedback

©2014 Ted Hart

Mobile and Tablet

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2020©2014 Ted Hart

Election of Pope Benedict XVI

2020©2014 Ted Hart

Election of Pope Francis

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You Have 10 Seconds…….

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A FEW

©2014 Ted Hart

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Big Clear Font

Thumb-sized “Tap Targets”

Page Loads Fast

“Above Fold” Navigation

©2014 Ted Hart

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Big Clear Font

Thumb-sized “Tap Targets”

Page Loads ‘Pretty Fast’

“Above Fold” Navigation

©2014 Ted Hart

Resources For Mobile

• Test your website for mobile for speed and user experience:

• https://developers.google.com/speed/pagespeed/insights

• Design your website for mobile: http://www.dudamobile.com/

26 #bbcon

©2014 Ted Hart

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LIVE: Website Review

This part of the session is interactive.

©2014 Ted Hart

28 #bbcon

Don’t forget to complete a session survey! Each completed survey enters you into a drawing to win a complimentary registration to bbcon 2015 in Austin, Texas*. 

*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be exchanged, applied to, or combined with any other offer.

Did this session leave you feeling electrified?

Thank you.

29 #bbcon

Ted Hart, ACFRE

CEO 

Charities Aid Foundation of America

v 703-549-8931

Facebook: tedhart

LinkedIn: tedhart

http://tedhart.com

Skype: tedhartusa

Email: tedhart@cafamerica.org

Twitter: @tedhart