website health check

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Event Host Arrow Internet Marketing

Jasmine Batra

This document is Commercial and in Confidence

Website Health Check

Presented by

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How to Assess your Website Performance?

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A bit of background

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Some of Our Clients

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What we will cover

• Three Factors that Influence Performance

• Free Tools• Live website Audits• Action Items • Checklist

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Factors that influence performance

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Findability = Traffic

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What do these machines do?

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Life of a search

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Findability

• Relevance • Keyword Use & Location• Popularity• Copy

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Website Popularity

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Words tell a story

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Credibility=Inspires Action

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First Impressions

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I have 500+ visitors on my site and one enquiry!!

I am in the market for ....

Value Proposition

Define Value Proposition

• Implement value proposition across website and ads.

• Build consistency across the platforms.

• Website

• Social media channels

• Banner Display Ads and Google Search Ads

Engage with your visitors!

Write a Compelling Headline

Tell what happens next

Think of your website as a Journey

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The Close!

• Use Action Words

• Call • Buy• Register• Subscribe

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Connection=$$

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Build Connections

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Ready to Buy

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Need Nurturing

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Q & A

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Live Clinics

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9 Point Checklist

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Tips to Improve your website’s Health

Reduce the size of the above-the-fold content Verify your website with Google Know what you would like to be found for Build content around synonyms Broaden your target keyword list Adapt your content for Conversational queries Make it easy to like / +1 and share Keep an eye on metrics like time on site, bounce rate

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Need a Deep Dive

Request a detailed Audit

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Need a Deep Dive

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www.ArrowInternet.com.auPrepared by Arrow Internet Marketing

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