website design brief for my site redesign

Rapidan Strategies

Website design brief

1. Website should communicate that we are competent sales and marketing thought leaders that can help businesses grow.

2. Website should be structured to make it easy for our target audience to get the information they want.

3. Website should be designed for conversion (lead generation.)

Design Principles

Style preferencesFor design consideration

Classic Style

1956 design still relevant 50 years later

Classic Style

1956 design still relevant 50 years later

Style with form and function

Great style that works and adds value

Conversion-centered designDesigner Brief

Design visual cues for conversion

Directional cues draw the eye to conversion path

Design visual cues for conversion

Directional cues draw the eye to conversion path

F-pattern and Z-pattern

Western cultures access websites in Fs and Zs

Use contrast

Use contrast and eye-catching colors for conversion

Great resource

http://get.unbounce.com/conversion-centered-design-guide/

BudgetDesigner Budget