[webmarketing123] socialize your seo strategy with google+ (digest)
Post on 23-Jan-2015
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Today’s Hosts:
Chandler Galt
Account ManagerSocial Media
Evan SpecterContent Marketing
Specialist
Socialize Your SEO Strategy with Google+
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Webinar Agenda
The Impact of Google+ on SEO
Social MediaSEO
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Social MediaAdoption & Value
Social Media isn’t a fad.
It’s the New Word-of-Mouth.It’s Content Marketing.And it’s SEO.
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Social MediaAdoption & Value
Source: BtoB magazine: Social Media Marketing Research, May 2012
Social Media Marketing Usage
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Social MediaAdoption & Value
Source: Webmarketing123’s State of Digital Marketing Report, 2011
Social Media Spending among B2B Marketers
Now 64%
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Social MediaAdoption & Value
Source: BtoB magazine: Social Media Marketing Research, May 2012
Social Media Adoption Curve Accelerating
2011
2012
2013
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Which Social Media Platform is Most Important for Marketing?
Social MediaAdoption & Value
Source: BtoB magazine: Social Media Marketing Research, May 2012
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Effectiveness of Social Media Marketing by Goal
Social MediaAdoption & Value
Source: BtoB magazine: Social Media Marketing Research, May 2012
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Social MediaGoogle+
Google+ Facts & Stats
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Social MediaGoogle+
Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).
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Social MediaGoogle+
Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 120 million+
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Social MediaGoogle+
Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).
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Social MediaGoogle+
Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).• Google’s “+1” button is served more than 5 billion times daily.
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Social MediaGoogle+
Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).• Google’s “+1” button is served more than 5 billion times daily.• Gaining more than 625,000 users per day.
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Social MediaGoogle+
Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).• Google’s “+1” button is served more than 5 billion times daily.• Gaining more than 625,000 users per day.• In less than 1 day, the Google+ iPhone App became the most
popular free iPhone app.
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Social MediaGoogle+
Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).• Google’s “+1” button is served more than 5 billion times daily.• Gaining more than 625,000 users per day.• In less than 1 day, the Google+ iPhone App became the most
popular free iPhone app.• 60% of Google+ users log in every single day! (vs 50% for Twitter).
#webmarketing123
Social MediaGoogle+
Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).• Google’s “+1” button is served more than 5 billion times daily.• Gaining more than 625,000 users per day.• In less than 1 day, the Google+ iPhone App became the most
popular free iPhone app.• 60% of Google+ users log in every single day! (vs 50% for Twitter).• 80% engage on a weekly basis.
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SEO How is Google’s algorithm changing?
Panda
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SEO
• Targeting “webspam” and “overoptimization”
• Black Hat Techniques
• Link Schemes / Spam
• Keyword Stuffing
How is Google’s algorithm changing?
Penguin
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Social and SEO
Social Media SEO
Branding
Engagement
PR
Loyalty
Indexing
Exclusive Placement
Ranking
Traffic
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The Impact of Google+ on SEO
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Social Drives Search Queries
The Impacts of Social on SEO
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Social Drives Search QueriesThe # of Queries influence rankings
The Impacts of Social on SEO
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Social Drives Search QueriesThe # of Queries influence rankings
Social Signals a Ranking FactorShares = “votes”
The Impacts of Social on SEO
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Social Drives Search QueriesThe # of Queries influence rankings
Social Signals a Ranking FactorEither directly or indirectly. Shares = “votes”
Social yields pressSometimes links, plus News in the SERP
The Impacts of Social on SEO
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Social Drives Search QueriesThe # of Queries influence rankings
Social Signals a Ranking FactorShares = “votes”
Social yields pressSometimes links, plus News in the SERP
The Impacts of Social on SEO
#webmarketing123
Social Drives Search QueriesThe # of Queries influence rankings
Social Signals a Ranking FactorShares = “votes”
Social yields pressSometimes links, plus News in the SERP
Social yields permanent links
The Impacts of Social on SEO
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Improve Rankings
Personalized content appears (higher) in SERP
The Impacts of Social on SEO
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Personalization enabled by default
The Impacts of Social on SEO
Improve Rankings
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Triggers Indexing
SEOMoz test confirmed G+ assists indexing
The Impacts of Social on SEO
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New/Exclusive Real Estate
People & Pages on G+• Prime real estate in the ‘golden triangle’• Exclusive to G+ pages
The Impacts of Social on SEO
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Boost CTR and Traffic
Author images pulled from G+ pages
Social annotations
The Impacts of Social on SEO
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Boost CTR and TrafficThe Impacts of Social on SEO
G+ pages presented within recommended searches
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Recommendations
• Google+ Page
• Google+ Badge
• Create and Share Content
• +1 Button
The Impacts of Social on SEO
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Create a G+ Page
Tagline
Photostrip
Information
The Impacts of Social on SEO
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• Allows users to find your G+ Page• Best way to build a following
Badge on homepage
The Impacts of Social on SEO
Add a G+ Badge
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Organize your circles
Follow your fans updates
Update frequently
The Impacts of Social on SEO
Create and Share Content
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• Establish your brand as a thought leader
• Encourage circling and build a following
• Modifies SERP for users
• Influences inclusion in People & Pages
The Impacts of Social on SEO
Create and Share Content
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• Helps with indexing content
• Highlights content on SERP
• Influences inclusion in People & Pages
• May create a popularity effect
The Impacts of Social on SEO Use the Button
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Customize your +1 button and +snippet
• http://www.google.com/webmasters/+1/button/
The Impacts of Social on SEO Use the Button
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Implement rel=author
Authenticated Authors are displayed prominently
• http://www.blindfiveyearold.com/how-to-implement-rel-author• http://www.google.com/insidesearch/features/authorship/index.html
The Impacts of Social on SEO
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Link Your Adwords
+1’s to your ad will flow to your G+ page
The Impacts of Social on SEO
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Get into People & Pages
• Reach and circle membership
• Recency of activity
• Frequency of activity
• Number of +1’s
• Comments and sharing
• Query relevancy
Factors influencing whether you appear:
The Impacts of Social on SEO
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Key Takeaways
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Social Signals are votes, analagous to links, and will play an increasingly important role as search result personalization evolves.
Google+ is evolving rapidly to be a new social layer across all Google products. While it doesn’t have Facebook’s ubiquity, its integration makes it a must-have for B2B and B2C marketers.
Develop your content strategy. Win mindshare, friends and the SERP.
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Request a Customized SEO Assessment
or Social Media Audit Today.
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Request a Consultation: seo@webmarketing123.com bit.ly/wm123seo
Talk to Us: Evan@webmarketing123.comChandler.g@webmarketing123.com
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