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WebinarismWebinarism ‐

A Revolution In Remote Interactions

lMax Pavlovets15 July 2011

Brief professional biographyp g p y

• Current: Founder and CEO, Webinarism. A publishing, analytics and consulting company in Web‐conferencing.

• 2006‐2010 Commercial Director, ER‐Stroy. A technology company providing2006 2010 Commercial Director, ER Stroy. A technology company providing power solutions to the Telecoms sector. Doubled turnover during my tenure; now continuing the relationship with the company in external consultant capacitycapacity.

• 2004‐2006 CEO, PRISM Consulting (Russia), subsidiary of international (Swiss‐) f lUK) firm specialising in Customer Strategies, CRM and Customer experience. 

Localised the entire proposition and toolkit, conducted trainings and marketing events.

• Prior to that worked with a consulting subsidiary of Kuzbass Chamber of Commerce assisting SME‐s in the region, and as Marketing executive with aCommerce assisting SME s in the region, and as Marketing executive with a mobile operator Tele2.

What is a webinar?What is a webinar?

«…The term webinar is a neologism, short for Web‐based Seminar, a presentation, lecture, workshop orbased Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web…»                  

Wikipedia

Webinar screenshot example Files to share withshare with participants

SpeakerPresentation (could be changed bychanged by screen sharing and modified by 

Co‐speaker (could be

authorized participants)

(could be more of them) 

Chat

The list of participants

h b ?Why webinar?

Fleming's VAK model:

Examples of activities in WebinarsExamples of activities in Webinars

h b ?Why webinar?

Russian Internet penetration dynamicRussian Internet penetration dynamic

fom.ru

R i I t t th t ti lRussian Internet growth potential

I U P t tiInternet Users: Penetration:

80%80%43%

82%

http://www.internetworldstats.com/

Dynamics of search for “Webinar” in RussianDynamics of search for  Webinar  in Russian

10 times in 2 years!

Let’s forecast?Let s forecast?

Financial crisisFinancial crisis

• Unemployment levels are rising• Unemployment levels are rising

• Satisfaction levels from current job are in decline

• The capacity to re‐train people professionally in large territories like Russia and CIS isn’t growing

What delays the adoption ofWhat delays the adoption of web‐conferencing tools?

Webinarism ru

1. Stereotypes (inertia of thinking)

Webinarism.ru

2 L k f li bl i f ti b t i ti W bi2. Lack of reliable information about existing Webinar solutions 

3. Lack of coordination between SAAS and webinar content providers

Mission of Webinarism ruMission of Webinarism.ru

“Enhancing people’s quality of life through the effectiveEnhancing people s quality of life through the effective use of remote interactive technologies”

Screenshot of Webinarism.ru

Current content structure of Webinarism.ru

MENU

• Webinars for business

P i i f W bi i• Prerequisites for Webinarism

• Webinar platforms

b• Best practice in using webinars

• Personality in Webinarism

• Interview with Webinarists

• Analytics

• Prominent Webinarism figures

• Humour

Independence is a must!Independence is a must!

The core rule of Webinarism.ru: 

“To be equally remote from all platform vendors and service providers.”

1st year results of Webinarism ru1st year results of Webinarism.ru

1. Sold one hundred analytic reports

2 Published one hundred analytical articles2. Published one hundred analytical articles

3. Closed 12 consulting contracts

4. Produced 9 issues of “Comparison table of Russian‐language webinar SAAS platforms”.

5. Produced and constantly monitored 9 reviews of fully‐functional Russian‐language webinar SAAS platforms.

What delays adopting ofWhat delays adopting of web‐conferencing tools?

1. Stereotypes (inertia of thinking)

2. Lack of reliable information about existing Webinar solutions 

3. Lack of coordination between SAAS and content webinar providers

Thanks for your attention!Q i ?Questions?

info@webinarism ruinfo@webinarism.ru

http://webinarism.livejournal.com/

maxpavlovets

Max PavlovetsMax Pavlovets

+7 916 225 21 90