webinar presentation: killer landing pages that boosts leads

Killer Landing Pages That Boosts Leads

Accelerate Your Website Traffic and Maximize Your Lead Conversion

1/18/2011

I. Website StrategyII. Generating TrafficIII. The Art of ConversionIV. Introduction to Landing PagesV. Website StructureVI. Landing Page Design and OptimizationVII. Analytics, Measurement and Tracking

The Agenda for Website Conversion Success….

A Website Should Act as a 24/7 Sales Team…

• Establish Credibility• Visitor-Focused Content• Strong Call-to-Action• Simple Navigation/Design• Marketing “Hooks”

To take away the risk of buying and build trust with your website visitors.

But First, You Need to Generate Quality Traffic…

• SEO• PPC• Social Media• Email Marketing• Article Marketing• Link Building

Online marketing strategies give your website more authority with popular search engines…

People are using search to solve problems...your website should give them the answer…

You Must Also Establish Authority with Your Target Audience…

Conversion is the Process of Turning Traffic into Leads…

Directly to your CRM System!

When Incorporating Landing Pages into Your Site Structure…

Think of popular search queries being used by your target market…

• Internal Website landing pages• Home page• Product/Service page

• Geo Landing Pages• Local areas

• Stand alone landing pages• Events• Promotions• Special Offers

Product/Services Landing Page

Renewal By Andersen Landing Page for Product and Service Promotion

Call to Action

Geo-Targeted Landing Page

Landing page targeted for “San Francisco Window Replacement”

Geo-Targeted keyword phrases at the footer of each page

Call to Action

Stand Alone Landing Page – Special Offer

Call to Action

24 hr. Emergency Service Special Offer

Design and Structure Your Landing Page for Conversion…

Bring in Traffic with SEO Optimization…

Geo-tag keyword and service keyword in title

Anchor text and keywords in Content

Keep Traffic On Your Landing Page with “Hooking” Content and Design

• Remove distractions• Stay focused on

benefits• Keep it Short

• Bullets• Bold headlines

• Skip the local jargon• Prompt visitor to act

• Use motivational words

Covert Traffic with Clear Calls to Action…

Contact Information

-Phone Number

-Email

Request a Quote or Free Estimate

Free Educational Download-Ebook-Newsletter Update

Track and Monitor the Effectiveness of Your Landing Page…

• Visitor Segmentation• Traffic Sources• Content• Navigation

Goals: Are Visitors Taking the Desired Action?

Step 1: Set-Up Goals Step 2: Configure Goals

Step 3: Monitor Conversion Rate

Landing Page Testing will Allow You to Reach Your Conversion Goals…

A/B Split Testing

Test the experiment of 2 or more entirely different versions of your landing pages.

Multivariate Testing

Test experiments within a single page and identify the impact of each individual change.

On-Page Testing Variables…

Multivariate Testing

Test experiments within a single page and identify the impact of each individual change.

Free Download Button

Request a Quote Button/Form

Headline/Page Title

Content

Once Your Landing Page is Optimized…

Conversion Tracking: Helps you meet your specific goals

Bring in Maximum Conversions, Quickly, with a Paid PPC Program

Landing Page Conversion Success: Check-List

I. What are the goals of your website?II. Generating Quality TrafficIII. Bring visitors through your conversion funnel IV. Landing Pages allow traffic to “take action”V. Design and Structure your page for quick, and

easy conversionVI. Monitor and Track Goals of Landing PageVII. Optimize using different types of testing methodsVIII.Implement a PPC campaign to determine cost per

conversion

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community.