webinar: planning for success: formulating a strategy before and after your event

AgendaWe’ll cover…

1)How to devise an effective event strategy

2)How to overcome common objections for defining and assessing the success of your event strategy

3)How to use your current event outcomes to innovate for future events

4)Q&A

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Housekeeping Items1)Feel free to leave any time!

2)Always ask yourself: how can I apply this to my role?

3)Steal everything!

4)Tweet or email us your questions, anytime.

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Why are we doing this webinar?2 things are true:

Planning before your event is just as important as the post-event planning phase.

Knowing how to capitalize on the pre- and post- event strategy will help set you up for success for future events.

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Meet your presenters!

Rebecca LinderCEO + Founder

Linder Global Events@LinderGlobal

Slide on Linder

Meet your presenters!

Laura LopezSenior Community Manager

Social Tables@socialtables

POLL!

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1. The success of your event strategy

How do you overcome common objections for defining and assessing the success of your event strategy?

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2. Devising a winning event strategy+

Define the why

Hold a kick-off meeting

What’s the metric for success?

Ask the right questions

Initiate the debrief

Your event outcomes can help you innovate your future events…… in 5 easy steps!

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3. Event outcomes = innovation

Your event outcomes can help you innovate your future events.

➔ Conduct a thorough event debrief post-event➔ Answer the questions posed at the front-end➔ Importance of post-event debrief document and feedback from ALL

stakeholders➔ Three key ingredients to create a successful framework for your

next event➔ You’re ready for next year. It’s that easy!

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Questions?+

Want more resources?

BlogsKey Ingredients for Event Success – Part 1: Defining the

“Why” http://bit.ly/EventSuccessPt1Key Ingredients for Event Success – Part 2: Post-Event

Debrief http://bit.ly/EventSuccessPt2linderglobal.com/blogEvents Leadership InstituteBooksDecide by Steve McClatchyWebsitesBizBashPodcastsGatherGeeks

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Thank you!+