webinar on-demand: success with mobile loyalty

SUCCESS WITH MOBILE

LOYALTY

Your hosts today

Michael GreenbergDirector, Global Solutions Strategymgreenbe@tibco.com

Brett HannathDirector, Marketingbhannath@tibco.com

Make the most of the event

• All phone lines are on mute during the webinar

• Use the chat window to ask your questions

• Address your question to the host (Brett)

• When appropriate the question will be asked on your behalf

• Let’s get started

Agenda

Introductions

About TIBCO Loyalty Lab

Customer Loyalty Today

Success With Loyalty In Mobile

Idea Starters

TIBCO SOFTWAREAND

THE TWO-SECOND ADVANTAGE

TIBCO Software Inc.

REAL-TIME, EVENT-ENABLED SOLUTIONS FOR THE 21ST CENTURY• Make sense of big data and discover

valuable insights• Respond in real time while insight is still

relevant• Cross- and up-sell based on real-time

customer behavior• Govern data for trustworthy information

AT A GLANCE

Founded 1997

NASDAQ TIBX

2011 Revenue $920 Million

Headquarters Palo Alto, CA

Website www.tibco.com

Offices 65 Offices30 Countries

Customers 4,500+

Partners 300+

Employees 2,500+

Two-second advantage

“A little bit of the right information just a little beforehand – whether it is a couple of seconds, minutes, or hours – is more valuable than all of the information in the world six months after the fact… this is the two-second advantage.”

– Vivek Ranadivé,TIBCO Founder and CEO

Two-second advantage applied

Deliver customer insights before marketers need it

Give consumers what they want before they know it

Engage consumers in every conceivable way

Strengthen a brand relationship with consumers

LOYALTY TECHNOLOGY• Loyalty Lab On-Demand Loyalty

Platform• Predictive Analytics & Data

Visualization• Data Matching, Cleansing,

Standardization, Enrichment• Messaging and Integration• Real-Time Contextual Marketing

LOYALTY TECHNOLOGY• Loyalty Lab On-Demand Loyalty

Platform• Predictive Analytics & Data

Visualization• Data Matching, Cleansing,

Standardization, Enrichment• Messaging and Integration• Real-Time Contextual Marketing

LOYALTY SERVICES• Program Strategy and Design• Analytics• Creative• Program Support• Data Integration• Customization

TIBCO Loyalty Lab – what we offer

TIBCO Loyalty Lab clients

260+ million consumer records managed

ENABLINGMOBILE LOYALTY

Current view of mobile

THEPERFECT

Focus on design• Usability• Branding• In-Hand Functionality

Needed view of mobile

More than just a UI• Context Aware• Event-Driven• Real-Time

-sell by FO

lete Profile

Refer a Friend

Cross-sell b

Re-tweet

We’ve M

issed You

Welcom

e Back

Surprise &

Cross Sell/U

Attend

an Event

le Reward

Close-out D

Anniversary B

Thank You

Share with a Friend

Product Intro

Increase engagement

What marketers need

LOYALTY

Offers

Loyalty Programs

Relevant Messaging

Real-time Engagement

Customer Insights

Single View of the

Customer

Effective Mobile

Great Service

Social Context

CUSTOMER LOYALTYTHE CORPORATE VIEW

AttractAttract

ConvertConvert

RetainRetain

CUSTOMER LOYALTYTHE CONSUMER VIEW

Search Online

Showroom

Get Local Offers

Snap Bookings

Snap Reservations

Offers looking for people

High InventoryPast purchase historyOffer: 20% discount

6PM Time-Based Decision40% chance of purchaseOffer: 10% discount

Baby Formula in History

Offer: Buy 2 get 1 free

100F Outside12:15PM

Offer: 15% off Sports Drink

Detected Close-ByHigh Value CustomerLast Visit 45 days ago

45% DiscountFavorite Brand

Valid for next 2 hours

People looking for offers

Where can I get Prada 20% off within 500 meters?

Where is the best thaifood in the neighborhood?

Who will give me a discount if I get 5 friends

to shop with me?

Prompt a decision to buy

Customer drives to

Customer buys

The Old Way

Customer considers

buying

Customer researches products

Customer compares price and inventory

Customer plans on buying

Customer gets other local offers interrupting

Customer double checks pricing before

purchase

Customer buys

The New Way

SUCCESS WITH MOBILE LOYALTY

Make Mobile The First Screen

WHAT IT TAKESTO SUCCEED

Permission

Identity

WHAT IT TAKES TO SUCCEED

Real Time

Analytically-Driven

Interactions

Location Awareness

One App

IDEA STARTERS FROM

AROUND THE GLOBE

Contextualityis the next

secret sauce

There are many who want to be

gatekeepers of context

Tapping into tribes is on everyone’s

Game mechanics

(not badging) play an

increased role

Thank you!

Next StepsPresentation and link to on-demand replay

will be sent via Emailplus latest Aberdeen Research

More information www.loyaltylab.com

@loyaltylab | loyaltylab.com/blog | LinkedIn

webinar on-demand: success with mobile loyalty

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