webinar: get more from mobile search: tips from leading retailers

Get More From Mobile Search

Confidential & Proprietary. © Adlucent 2014

Data Driven Retail Optimization

About the Speakers

Dean Skonieczny VP of Products, Adlucent dean.skonieczny@adlucent.com

Mike Weisbuch Solution Strategist, Adlucent mike.weisbuch@adlucent.com

•  Pioneer in online retailing & premium search market leader for past decade

•  Paid search, PLA, Feed Management, Display products and services •  Product level advertising for 10+ years •  Hundreds of Millions in incremental Amazon revenue attributed to

Adlucent •  Introduced unique, relevance-based online advertising optimization &

pay-for-performance model •  Focused on intent-based optimization

The State of Mobile Commerce •  US adults spend an average of 2 hours and 51 minutes per day

on their mobile devices –eMarketer

•  Consumers who used a mobile device during their shopping process converted at a 40% higher rate –Deloitte

•  Mobile now influences $.36 on every dollar spent in a physical store –Deloitte

•  By the end of this year, mobile will represent nearly 10% of all media ad spending, making it the third-largest advertising vehicle behind TV and desktop –eMarketer

•  It all starts with a search… 89% of consumers turn to a search engine to research products, companies and brands –Fleishman-Hillard

Q&A

Dean Skonieczny VP of Products, Adlucent dean.skonieczny@adlucent.com

Mike Weisbuch Solution Strategist, Adlucent mike.weisbuch@adlucent.com