webinar cro clinic

#thinkppc

CRO Landing Page Critique/Clinic

HOSTED BY:

#thinkppc

Presenters

• Sam Owen (Host)– Account Manager– Speaker at SMX East– Speaker at HeroConf– @SamOwenPPC

• Roopa Carpenter– Account Manger @RoopaCarpenter

#thinkppc

The Topic

Man vs Machine CRO Landing Page

Critique/Clinic

#thinkppc

Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

#thinkppc

Live Poll Question #1

How long have you been in PPC?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

#thinkppc

Live Poll Question #2

How do you manage your account(s)?#thinkppc

a) I manage it myself.b) I’m part of a team that manages it.c) I outsource my account management.d) I’m rethinking how my account is managed.

#thinkppc

CRO Landing Page Critique Intro.

• What the strengths and weaknesses of your site are• How to identify common conversion rate problems and fixes• What items on your site should be tested• Where the leaks in your conversion funnel might be• How to better clarify the value proposition of your site• What makes a perfect call to action• The value of increasing visitor engagement• What makes a good shopping cart experience • How to create a landing page form that doesn’t put users off

What will this critique address about your page?

#thinkppc

Need Help?

Would you like help with your PPC accounts and management?

I’m interested in:o FREE Solutions Blueprint: We look at your account

and provide analysis and consultation (For accounts with $20K+ in ad spend).

o PPC Management: We handle the day-to-day management of your PPC account.

o PPC Audit: We review your account for optimizations.o PPC Retainer: We handle only specific needs within

your account.o None: It’s okay if you’re not interested, we are glad that

you joined us!

#thinkppc

Live Q&A Time!

#thinkppc

Have more questions?

Thank you for attending our Clinic webinar!

• Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in ad spend): http://www.hanapinmarketing.com/solutions-blueprint-sign-up

• Tweet us at #thinkppc with your feedback or questions• Or Contact us Directly:

• Webinar Feedback: marketing@hanapinmarketing.com