[webinar] cloudcontrol: how to add the power of sendgrid to your email applications

cloudControl: Adding the Power of SendGrid to Your Email Applications

Henning Paulke Head of Partner Mgmt, cloudControl

Martyn Davies Developer Evangelist, SendGrid Inc.

02/28/2013

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Henning PaulkeHead of Partner Managementhp@cloudcontrol.de

Martyn Davies,Developer Evangelist, SendGrid EMEAmartyn.davies@sendgrid.com

WHO WE ARE Today’s Speakers

Rolf DoerrBusiness Development EMEArolf.doerr@sendgrid.com

Today‘s Agenda

• Overview cloudControl GmbH• New: loader.io• Overview SendGrid Inc.• cloudControl: Adding the power of

SendGrid to your email applications• Q & A

• First European PaaS provider (founded 2009)

• Privately held company, 20+ employees

• Multi-language support via buildpacks• Supporting Java, Python, PHP and Ruby and many more• No vendor lock-in through open source buildpack API (de-facto standard for

PaaS interoperability)

• State of the art general purpose PaaS technology

• Experience in providing public PaaS in production for multiple years

About cloudControl

PaaS – the next step in sofware development

IaaS(Datacenter)

Virtualization

Servers

Storage

Networking

PaaS(AppRuntime)

Middleware

O/S

Runtime

"IaaS is “just” the offering of an industrialized infrastructure service — but full PaaS service turns the cloud provider basically into a real software vendor or VAR of a decent stack of software platform components." Stefan Ried, Principal Analyst, Forrester

Using cloudControl allows you to focus 100% on the application. The whole infrastructure plus app runtime is fully managed by the PaaS provider. The IaaS comes together with the PaaS. Choosing an IaaS provider has no operational benefit in itself. On IaaS developers still need to maintain the virtual machines and all app runtime components themselves, hence have less time to work on the application’s code.

SaaS(Application)Backend

Frontend Your application

Designing and developing your application is your core competency and should be the center of attention for you.

On Demand Resources via Add-ons

Company Overview

• Founded July 2009

• TechStars graduate(Boulder, CO)

• 130 employees across ww offices– HQ: Boulder, CO; Denver/CO– R&D: Anaheim, CA / Romania– London/UK– Frankfurt/Germany

$27M venture capital raisedSeries B closed Jan 2012

Angel investors include:• Scott Petry (Founder, Postini)• Matt Mullenweg (Founder, Wordpress)

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Delivering Email at Scale

Serving 100,000+ customers

Sending over 7 billion emailsevery month

Transactional and marketing email solutions

SendGrid’s customer support

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