webinar 120913 driving interaction light

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Driving Interaction During Association events

#interapption

v2.01!

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PRACTICAL DETAILS

Slides and recording will be distributed after the session

Use the Q&A window to ask your questions – Q&A session at the end

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Pol Van De Perre Business Development pol@covr.be @_COVR_

Mario Haneca Marketing Mario@tapcrowd.com @Hanecam

Introduction

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Topics

•  TAPCROWD in a nutshell

•  What keeps you from interacting (more/cost effective) ?

•  Interaction Capabilities of mobile event apps

•  Why integrating your event app with your conference management platform?

•  Reference case

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TapCrowd in a nutshell

TapCrowd is an end-to-end platform

for marketing & communication teams

to publish mobile apps

and to launch mobile campaigns

with push notifications and location targeting.

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Features for each phase of your mobile projects

Learn about mobile

Build new apps & manage existing apps

Publish apps & manage content

Build mobile campaigns

Get insights thanks to advanced analytics

END!TO!END!PLATFORM!

Free!trail!on!admin.tapcrowd.com!

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Interaction Obstacles

1.  People are reluctant to ask questions in front of large audience

2.  Meet other attendees you never met before

3.  Collecting feedback on speaker quality is hard

4.  Variety of platforms/apps to have an overall view

5.  Audience engagement platforms are proportionally expensive

6.  People don’t read their mails no more once conference started

7.  Conference Program & attendee list are not up to date

8.  Exhibitors complain of lack of visitors

Source:!michaelhyat!

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Any Question?

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!!Low threshold to ask questions + control as moderator

WIFI=KEY!ENABLER!

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Conference Room View

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!!Cost Effective Audience Interaction

WIFI=KEY!ENABLER!

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Get in touch easily – Effective networking

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!!Protected attendee list & private message function

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!!Fast, easy and cost effective collection of feedback

Per!session!evaluaKon!Or!Global!Survey! Reports!for!post!analysis!

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!!Efficient aggregation of multiple news & social flows

BLOGS!

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!!Drive foot traffic to your exhibitors QR-HUNT Contest

Accenture! CSC! ATOS!

NRB! Capgemini! IBM!

CGI!

HP!

Oasis!

You!

F1!VIP!TICKET!

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!!Breaking the e-mail overload with push messages

TOP!NEWS!Keynote!!for!ESHRE!2013!Steffie!Jobs!

Parking!B!is!FULL!now,!Follow!to!parking!C!

Workshop!ABC!is!

moved!to!ROOM!XYZ!

Our!Keynote!of!today!

starts!in!10!min!

Review!!the!video!

sessions!now!

Thanks!!for!a[ending!ESHRE!2013!

PUSH!MESSAGES!OPEN!RATE!=!99%!

BEFORE! DURING! AFTER!

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ESHRE EXAMPLES

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BENEFITS OF EVENT & CONGRES MANAGEMENT PLATFORM INTEGRATION Pol Van De Perre

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Before Integration

Content is entered into multiple platforms

•  Registration and badge platform -> export of attendeelist

•  Scientific & Abstract platform - > export of sessions, speakers, abstracts

!  Manual work

!  Platforms are never in sync in RT

Experts(in(Conference(and((Associa2on(IT(

Allow(us(to(give(you(An(idea(of(Who(we(are(

SMART!ADVICE!

The(power(of(Integra2on(•  AcquisiKon!of!informaKon!•  Processing!work!flow!•  TransacKons!•  Output!of!informaKon!!All(from(one(centralised(system(

•  Save!Kme!&!reduce!cost!•  Data!is!entered!only!once!•  Processes!are!streamined!

and!automated!•  Improve!quality!

•  Data!exists!in!only!one!place!•  Changes!are!replicated!

evenywhere!

Event!Content!Management!

Abstract!submission!

Abstract!review!Abstract!selecKon!Programme!definiKon!

Online!Programme!

In!App!Programme!Printed!

promoKon!Onsite!signage!Onsite!

Brochure!

People!

RegistraKons!

Roles!Atendee,!speaker,!chair!

ExhibiKon!Management!

Dynamic!Floorplan!

ExhibiKon!Sales!

Fulfilment!

Online!directory!Online!

floorplan!In!App!

directory!In!App!

floorplan!Printed!directory!Printed!floorplan!Lead!

retrieval!

CommuniccaKon!Online!

Directory!In!App!

networking!Delegate!

list!!Presence!tracking!Access!control!

References(2012:(5(reference(projects((•!European!Breast!Cancer!Congress!(Vienna,!8.000!pax)!!

•!European!AssociaKon!for!Vision!and!Eye!Research!(Nice,!750!pax)!

•!European!Congress!of!Immunology!(Glasgow,!5.000!pax)!•!WCA!World!Congress!of!Anaesthesiologists!(Buenos!Aires,!10.000!pax)!

•!SIBOS,!SWIFT!Annual!Congress!(Osaka,!6.000!pax)!(

2011:(5(reference(projects((•!InternaKonal!Conference!on!InnovaKve!Approaches!in!Head!and!Neck!!Oncology!(Barcelona,!750!pax)!•!European!Cancer!Congress!(Stockholm,!16.000!pax)!

•!World!Diabetes!Congress!(Dubai,!!12.000!pax)!•!European!Society!of!TherapeuKc!Radiology!and!Oncology!(London,!5.000)!

•!ESWI!Influenza!Conference!(Malta,!750!pax)!!

2010:(5(reference(projects((•!American!AssociaKon!for!Cancer!Research!(Amsterdam,!750!pax)!!

•!European!Society!of!Human!ReproducKon!and!Embryology!(Rome,!9.000!pax)!!•!European!College!of!Neuropsychopharmacology!(Amsterdam,!7000!pax)!!

•!European!Society!of!TherapeuKc!Radiology!and!Oncology!(Barcelona,!4.500)!•!United!NaKons!Global!Compact!Leaders!Summit!(New!York,!1.300!pax)!

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!! Integration S

RegistraKon!&!!

Track!SelecKon!

A[endees!

ScienKfic!Program!

Program!

My!Program!

Speakers!

API!!

Sync!!

Update!

login! App!/module!access!login!

Floorplan!

Reference Case ESHRE2013 •  10.000 attendees •  1267 sessions &

abstracs •  4693 Authors &

speakers •  4728 downloads

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Summary

1.  Event Apps enable interaction at a fraction of the cost of individual point solution

2.  Push Messages expand significantly your event life time

3.  Integration with Conference Management Platforms like COVR provide cost-effective, always up to date and correct content

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Q&A

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Pol Van de Perre pol@covr.be` +32 14 21 22 23

Mario Haneca Mario@tapcrowd.com

+32 478 97 12 62

Get in touch with us