webdesign for advocacy and campaigns

Web Design forCampaigns & Activists

Goals for today1. How do users think

2. Principles of good design3. Examples and case studies

4. Questions

They scanthey don’t read

They want instant gratification.

They don’t make optimal choices.

Users follow their intuition.

Users want to have control.

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Don’t makeusers think

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Don’t makeusers think

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Don’t makeusers think

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Don’t squander users’ patience

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Don’t squander users’ patience

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Manage to focus users’

attention

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Strive for feature

exposure

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Make use ofeffective writing

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Strive forsimplicity

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Don’t be afraid of the white space

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Don’t be afraid of the white space

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Communicate with a

“visible language”

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Conventions are our friends

10 Principles of Effective Web DesignCourtesy of Smashing Magazine

Test earlytest often

FINALLYDon’t be afraid to be creative

Questions?

www.katieharbath.com . katieharbath@gmail.com