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2013-03-13 12013-03-13 1www.search-integration.se
Is your data sick? 3 ways to health check your
Google Analytics
John Wedderburn
Search Integration
2013-03-13 22013-03-13 2www.search-integration.se 10th April 2013
10th April 2013
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Health Check #1
- Are you tracking your sources of visitors properly?- self-referrals
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myawesomesite.com shopping.myawesomesite.com
Same Google Analytics
tracking code
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myawesomesite.com
framesite.com
Same Google Analytics
tracking code
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myawesomesite.com shopping.myawesomesite.com
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• Deploy the correct code to enable cookies tobe transferred
• Ensure that 3rd party suppliers can deploy the code you need
• Test it, and test it again
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- Check that code is deployed on all pages of your site
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Health Check #2
- Are you considering the impact of (not provided)?
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Health Check #3
- Do you really knowwho your visitors are?
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Health Check #4
- Do you know why your website exists?
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Prevention, ratherthan cure….
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?
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• Use intelligence events and alerts
• Stay on top of any changes to your website
• Filter our your own visits, developer visits etc
• Have back-up and test profiles
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- Spend time with your data
@johnwedderburnSearch-integration.se
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