web strategy project · sounderbox the project organization and planning market study development...

Web strategy project:

Sounderbox

Nada STAOUITE Guillaume GIANNUZZI Julie HOANG KIM

SOUNDERBOX

Plan

Lieu Insolite Adapté

3 Animations Sociales

Grande Battle audio

1 œuvre collaborative

SOUNDERBOX

The project

Organization and planning

Market study

Development of landing pages

Results

Deezer

Spotify

Soundcloud

I) The project

a standalone web page distinct from your main website that has been designed for a single focused objective 2 basic types of landing page: -Click Through -Lead Generation

What is a landing page?

I) The project

Objectives: making landing pages to tailor visitors’ need Two parts: • The development of a marketing study to

analyze each target • The realization of the landing pages

II) The organization and planning

Planning

Week 1 2 3 4 5 6 7 8 9

24/02/2014

Marketing

study

Layout of landing

pages

Constitution of

the folder

Preparation of

the oral

presentation

II) The organization and planning

Tutor Conclusion

Christine Evain 01/02/13

Brainstorming about the project and the questions that we have to ask to our tutor Clément.

Myriam Servières 04/02/13

Advices on how to address the technical part of our project

Clement Delafargue 11/02/2014

To make clear what we are asked to do exactly

Christine Evain 12/03/2014

Presentation of our project progress

Myriam Servières 19/03/2014

Presentation of our project progress

Antony Gongora 25/03/2014

Presentation of the mocups, amendments to be made and validation of the marketing study.

Clement Delafargue 16/04/2014

Resolution of some coding problems, and presentation of boostrap website.

III) The market study

Questionnaire: 1) Use of music in the place 2) What they think about sounderbox 3) Keywords

III) The market study

III) The market study

RESULTS ( keywords )

BAR Application bar music, what kind of music for my bar? how to

choose music bar?

Mall Subcontracting radio store, radio service POS radio service,

service music store

Gym Fitness remix, electro remix, fitness music, music gym center,

fitness, music training, music sports motivation

RESULTS ( BAR )

Value proposition

Distinguish yourself from the point of view of your customers: originality, customer involvement, thanks to an innovative concept

Choose an original animation to involve your customers who will become your best ambassadors

Optimize your recipes: your customers will stay longer and consume more

Manage music more easily and dedicate yourself to manage your bar

IV) The landing pages creation

Wireframing: Moqups

IV) The landing pages creation

IV) The landing pages creation

Code

HTML5

CSS

javascript

…

BootStrap

Carousel

Moqups validated by the

client

New button

Grey pictures

No dotted line

MENU

Explication_image Explication

FOOTER

presse convaincu

IV) The landing pages creation

IV) The landing pages creation

IV) The landing pages creation

IV) The landing pages creation

IV) The landing pages creation

IV) The landing pages creation

IV) The landing pages creation

V) Results

Thank you for your attention!