web or native? smart choices for smartphone apps

HELLO.

Thursday, 13 October 11

WE ARE TIM AND MICHAEL@TIMRILEY

@MICHAELHONEY

TWO OF FIVE

WE BUILD THINGSSOME OF WHICH ARE GOOD

WATER COFFEE

SO: WEB OR NATIVE?TELL ME WHAT TO DO PLEASE

IT DEPENDS.YOU KIND OF KNEW THAT ALREADY

WEB FOR CONTENT

WEB FOR FAMILIARITY

WEB FOR UPDATES

WEB FOR ACCESSIBILITY

NATIVE FOR INTERFACE

NATIVE FOR PERFORMANCE

NATIVE FOR THE NEW HOTNESS

NATIVE FOR GETTING PAID

APP STORES ARE GREAT

“Apple’s walled garden is the sleek toyshop that’s already in

your customer’s pocket...”

MATT LEGEND GEMMELLThursday, 13 October 11

“I can imagine the Amazon tablet mostly being a fancy, color Kindle... a magical, colorful

window through which you can give money to Amazon.”

JON SIRACUSAThursday, 13 October 11

“Android?No-one pays.”

MARCO ARMENTThursday, 13 October 11

APP STORES ARE EVIL

OPAQUE & SLOWAPPROVAL PROCESS

ARBITRARY RULES FOR INCLUSION

AMAZON: LOSS OFPRICE CONTROL,

REWRITING DESCRIPTIONS

BUT IT’S NOT JUSTONE OR THE OTHER

A DEPLOYMENT GRADIENTWEB SITES WEB APPS NATIVE APPS

FUNCTIONALITYPERFORMANCE

DEVICE SPECIFICITY, GOOD AND BADFRAGMENTATION OF EFFORT TO COVER ENTIRE MARKET

DO YOU REALLY NEED AN APP?

RESPONSIVE WEB DESIGN

@media screen and(max-device-width: 320px) {

/* Target small screens here */}

WEB “APPS”

CANVAS, VIDEO & AUDIO, GEOLOCATIONORIENTATION, CSS3 TRANSITIONS

ANIMATION, 2D AND 3D TRANSFORMSHARDWARE ACCELERATION, LOCAL STORAGE

OFFLINE SUPPORT, SVG, HISTORY APITOUCH EVENTS, WEB WORKERS

FAST JAVASCRIPT ENGINES

THINGINSIDE A THING

http://mattgemmell.com/2011/07/22/apps-vs-the-web/Thursday, 13 October 11

“ADD TO HOME SCREEN”

DOES IT HELP?

WRAPPERS

iOSANDROID

WINDOWS 7BLACKBERRY

WEB OSSYMBIAN

ACCELEROMETERCAMERA

COMPASSCONTACTS

FILEGEOLOCATION

MEDIANETWORK

NOTIFICATIONSSTORAGE

MOBILE APP & UI HELPERS

AND MANY MOREKENDO UI, JO, THE M PROJECT

JAVASCRIPT FRAMEWORKS

BEWARE THE UNCANNY VALLEY

UI TRADE-OFFS

BESPOKE WRAPPERS

BRIDGES

DEPENDENCY DANGER

NATIVE APPS

REAL-LIFE DRAMA

DECAF SUCKS

BEFORE AFTER

Decaf Sucks reviews per day, 40 days either side of native app release

AMAZON KINDLE

HARDWARE KINDLE

NATIVE DEVICE APPS

KINDLE CLOUD READER

LATE 2007 EARLY 2010 AUGUST 2011

“The feeling at Amazon is that the future is web apps, but that there’s a... trough we have to get through where native apps have a place.”

AMAZON iOS DEVELOPERThursday, 13 October 11

BOOKI.SH

“We chose HTML5 for Booki.sh because books are part of the web.”

JOSEPH PEARSONThursday, 13 October 11

LINKABLE, SHARABLE

SO: WHAT TO DO?

IN THE PERFECT WORLD, DO EVERYTHING

SINCE YOU HAVE INFINITE TIME AND MONEY

MVP MINIMUM VIABLE

PRODUCTMOST VALUABLE

PRODUCT

EMBRACE AMBIGUITYTHERE ARE NO EASY CHOICES.

BUT HERE ARE SOME THINGS TO CONSIDER:

WHO’S IMPORTANT?

THOSE WHO BUILD ITI’M {AFRAID OF / EXCITED BY} NEW THINGS

I WANT IT TO BE EASY TO BUILDI HAVE A PHILOSOPHICAL/AESTHETIC OBJECTION

I’D LIKE TO GET PAID TO LEARN THISI WANT TO USE THE NEW HOTNESS

I WANT TO IMPRESS MY PEERS

THOSE WHO BUILD ITTHOSE WHO PAY FOR IT

BUILD IT FASTMAKE IT CHEAP

GET RETURN ON INVESTMENTCEO NEEDS AN APP TO SHOW OFF THEIR NEW TOY

THOSE WHO USE IT

THOSE WHO BUILD ITTHOSE WHO PAY FOR IT

I JUST WANT IT TO WORK WELL

A DEEPER KIND OF FUNCTIONALITY

“How can I make it so that every single person, no matter what

device, no matter what browser, can accomplish their task?”

JEREMY KEITH, THE WEB AHEAD # 3Thursday, 13 October 11

WHERE ARE YOUR DATA?ON THE WEB? YOU’RE ALREADY DOING IT

HOW WILL THIS BE PAID FOR?

BUYING THE APPIN-APP PURCHASES

SUBSCRIPTIONSADVERTISING

FIVE FACTS:

1. INNOVATION CREATES FRAGMENTATION

2. FACTS HAVE HALF-LIVES

HP RELEASES TOUCHPADHP DROPS TOUCHPAD

GOOGLE BUYS MOTOROLARIM STOCK HITS FIVE YEAR LOW

NOKIA SHIPS ABANDONED MEEGO PHONEHP SACKS CEO, REFLOATS TOUCHPADNOKIA ANNOUNCES 2,500 LAYOFFSWINDOWS 8/METRO ANNOUNCEDAMAZON ANNOUNCES KINDLE FIRE

AMAZON ANNOUNCES SILKADOBE BUYS PHONEGAP

FACEBOOK RELEASES CREDITS, DISABLED IN iOSIOS 5 RELEASED, INSTAPAPER STILL IN REVIEWBLACKBERRY MESSAGING INEXPLICABLY FAILS

TOMORROW: IPHONE 4S

(ALL SINCE TIM AND MICHAEL STARTED WRITING THIS TALK)

3.PLATFORMS EVAPORATEBUT SOME LAST LONGER THAN OTHERS

4. CHOICE OF TECH MATTERSBUT IT’S JUST A SMALL PART OF THE WHOLE STORY

HAVE AN IDEADEFINE IT PROPERLY

CONFIRM THAT PEOPLE WANT ITTHINK ABOUT THE DATA STRUCTURES

DESIGN THE INTERACTIONSDESIGN THE INTERFACEWRITE FRONTEND CODE

BUILD THE BACKENDFIND A WAY TO MONETISE IT

BRING IT TO MARKET

5. LEARNING A NEW LANGUAGE IS THE EASIEST PART

OF BUILDING A GREAT APP

DON’T BE AFRAID OF LEARNING NEW SKILLS

(AND YOU’LL HAVETO DO IT ANYWAY)

JAVASCRIPTACCESSIBILITY

JS FRAMEWORKS

RESPONSIVE DESIGN

PHP/RUBY/WHATEVER

MOBILE DEVICES

WEB STANDARDS

ABANDON DOGMA.BUILD THE BEST THING.

WHICH IS WHY WE’RE ALL HERE

THANKS.

web or native? smart choices for smartphone apps

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