web design process vs. philadelphia

Creative Director, Happy CogMars Area High School, Class of ’95

CHRISTOPHER CASHDOLLAR

Out with the old, in with the new.

WEB DESIGN PROCESS VS.PHILADELPHIA

NGC 360320,000 light-years away

http://www.nasa.gov/multimedia/imagegallery/iotd.html

PHILADELPHIAA City. In Pennsylvania. Yes, really.

THEIR SITE“gophila.org” R.I.P.

NOT TO BE CONFUSED WITH THIS HUNK OF GARBAGE

http://www.phila.gov/

http://www.underconsideration.com/brandnew/archives/phail-adelphia.php

http://visitphilly.com

TIPPING POINT

1

PROBLEMStakeholders in the project don’t “get” IA artifacts

1Our Standard Process

PROJECTDEFINITION

INFORMATIONARCHITECTURE

VISUALDESIGN DEVELOPMENT

IF YOU HAVE A PROBLEM, IF NO ONE ELSE CAN HELP...IF YOU HAVE A PROBLEM, IF NO ONE ELSE CAN HELP...IF YOU HAVE A PROBLEM, IF NO ONE ELSE CAN HELP...IF YOU HAVE A PROBLEM, IF

1Our Evolved Process

PROJECTDEFINITION

INFORMATIONARCHITECTURE

VISUALDESIGN

DEVELOPMENTVISUALDESIGN

IA

VISUALDESIGN

IA

1Our Evolved Process

EARLY PHASE DESIGN

2

PROBLEMOvercome biases using design research

OH, DEAR LORD(Please don’t buy this t-shirt.)

THANKS, BUT GOOD-BYE.

WE WENT LOOKING ELSEWHERE.

AND HEY, HISTORY IS ALL AROUND US.

PRINT, NOT DIGITAL

TEXTTEXT

TEXTTEXT

3

PROBLEM“Youz guys fill good ‘bout deez concepts?”

CONTEMPORARYFRIENDLYNOSTALGICFASHIONABLE

CONTEMPORARYFRIENDLYNOSTALGICFASHIONABLE

CONTEMPORARYFRIENDLYNOSTALGICFASHIONABLE 1

CONTEMPORARYFRIENDLYNOSTALGICFASHIONABLE 2

CONTEMPORARYFRIENDLYNOSTALGICFASHIONABLE 3

CONTEMPORARYFRIENDLYNOSTALGICFASHIONABLE 4

“FORM AWESOME WEBSITE!”

“WOW.”*

*(Not the actual quote.)

– THE CLIENT

4

PROBLEMWhat do you mean we are out of hours?

I NEVER SAID THIS WAS A HAPPY ENDING.

Our Major 404s1. Your Cheating Heart

2. Embrace the System

3. Sweated the Small Stuff

SIMPLE IS BETTER.

“Philly’s Design Crimes Redeemed by Happy Cogs”

http://www.fastcompany.com/blog/alissa-walker/designerati/philly-redeems-itself-sharp-new-website

THANK YOU!