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Web Design & Development

Search Engine Optimization

Search Engine Marketing

Social Media Marketing

A Little About Us • Web Development & Online Marketing Agency

• Constant Contact® Authorized Local Expert

• Inbound Marketing Certified

• Google ® Certified Partner

• Specialties include: o Custom Web Design/Development including Content Management

Systems

o Search Engine Optimization

o Search Engine Marketing

o Online Marketing & Advertising

o Social Media Marketing

o Blog development & consulting

Social Media Conversion Strategies

Evaluating and Improving your Return on

Social Media Investments

Starting at the Finish Line • What Is Your End Game?

• Write out specific goals, and deadlines, for online

marketing efforts.

The Value of a Lead 1. What is your average revenue from a sale?

1. May need to segment into multiple sale categories

2. How many direct leads does it take to make one sale?

3. How many ONLINE leads does it take to make one

sale OR direct lead?

4. How many monthly/weekly website visitors convert

to online leads?

5. How many sources of traffic and/or social media

conversations did it take to generate online traffic?

Is Your Website Ready for Lead Generation?

• Landing Pages o Confirmation pages & goal tracking tools

• Calls To Action

• Analytics Tracking

• Follow-Up Strategy & Tactics

• Lead Management Tools

• A/B Testing

Keys to a CTA-Capable Site

• Focus on search

engine traffic

(organic and PPC)

• Focus on on-site conversions o Multiple calls to action

• Incorporating blogs,

social media, RSS

feeds, etc. o Multiple opportunities to

subscribe/follow

On-Site Tracking

Where Will They Land?

Keys to a Successful

Landing Page

• Conversion form is tied to

PPC ad messaging

• Form only requires most

basic information

• Secondary option for

‘check availability’

allows for browsing if not

ready/willing to respond.

• Streamlined page

provides most important

points in simple, easily

scanned format.

Conversion Tactics • A/B Testing

o Offers

o Landing Page Design

o On-Page Content

o Ad Messaging

o Call to Action

• Conversion Tracking

• Lead Tracking (CRM

systems)

• Click/Link Tracking

(hootsuite)

• Analytics

A/B Testing

Credit: Hubspot.com

So How Do We Get Them To Take Action?

Facebook Strategies

Homepage Layout

Landing Tabs (Apps)

Facebook PPC Advertising

Concert Series: Facebook PPC

Advertising

Calls to Action & Landing Tabs

Clicks through to

Facebook Coupon, Twitter, Pinterest

Using Contest, Offers, and Incentives to Drive

New ‘Likes’

Fan-Only Content: Printable Coupons

Landing Tabs (Apps)

Facebook Insights

Reporting

Likes & Potential Reach

Demographics,

Locations

&

Like Sources

Content Views

&

Referral Sources

Check-In’s - Location

Search Engine Tactics

Organic SEO Performance – 1 Year from Website Launch

• Non-branded ORGANIC searches shown above– ie: FREE traffic from visitors

who don’t already know company

• From less than 3 visits/day to avg. of 5-20 per day

• 2,294 visits by these alone in 1st year post-launch

• Sales to just 0.05% of these could contribute to close to $1 million in revenue

• Total paid for SEO & Design Edits: $6,000

Incoming Traffic

Outgoing Content

Tracking EVERYTHING • On-Site Tools

o Google Analytics

o Adwords Analytics

• Off-Site Tools o Hootsuite Social Media Reporting

o Facebook Analytics

o Email Marketing Analytics (Constant Contact)

o Advanced: Hubspot Analytics

• Lead Tracking o Site Reporting (ie: landing page form) & Call-to-click analytics

o Internal Tracking

• Sales Tracking o Sales CRM Tools

Let’s Keep in Touch!

www.grapevinemktg.com

Facebook.com/grapevinemktg

Twitter.com/grapevinemktg

Email: melissa@grapevinemktg.com