web adept. bni digital training 2017

5 Winning Digital

Marketing Trends

Presented by

Angus Findlay

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88% - life activities: taxi, food, questions..etc81% - browse the internet and use search engines48% - Use them to watch a video 78% - Use them to connect with friends (Social media) 91% - Use them for emails

We are all carrying a computer!

Mobile revolution

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2. Protect your brand

✓ Protection: Have you locked down all the major Social Media profiles & domain names?

✓ Branding: Logos & Corporate Colours? Consistent across all adverting

✓ Complete: Make sure they are all filled in and in use or ‘mothball’ profiles

✓ Linked: All used Social Media platforms and websites are linked

✓ Google Alerts: linked Monitor your brand.

2 ½ :Just choose a few of them….

3. Social Listening

Be proactive in Social Media

4. Paid Digital Marketing

The free systems are now being monetized……!

The main players:

✓ Google Adwords

✓ Google Display Ads

✓ Bing Ads

✓ Facebook Ads

✓ Twitter / LinkedIn / Youtube…etc

5.

Inbound Marketing – A lot to think about

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Thank you

for listening

Thank you

for listening