web 2.0 technologies for online & hybrid teaching worlds collide linda w. friedman associate...
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Web 2.0 Technologies
for Online & Hybrid Teaching
WORLDS
COLLIDE
Linda W. Friedman
Associate Dean, Zicklin School of Business
Professor of Statistics & Computer Information
Systems
March 25,
2011
The 14th Annual Baruch College
Teaching with Technology
Conference
Web 2
.0 f
or
Onlin
e &
H
ybri
d T
each
ing
ABSTRACT: Distance education models
have evolved quite a bit from the 19th
century’s ‘correspondence courses’ –
just in time to collide with 21st century
pedagogies in which communication,
interaction, student engagement, active
learning, and assessment are of critical
importance. The term Web 2.0
encompasses a wide variety of Web-
related communication technologies,
such as blogs, wikis, online social
networking, virtual worlds and other
social media forms. These technologies
are versatile, user-friendly, and exactly
what today’s students are involved with
outside of class. This session explores
the use of Web 2.0 technologies in
developing class materials for online
and hybrid classes.
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
2
What
is o
nlin
e
learn
ing?
The best of online, like
the best of FTF learning,
is active learning. Rather
than being passive recipients of transmitted
knowledge, students are
active participants in the
learning process. They
are engaged. Students –
not only the instructor –
help to create the learning environment.
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
3
What
is o
nlin
e
learn
ing?
Today, we know that
teaching is all about
communication. Not one-
way communication –
boring lectures – but many-
to-many communication –
a learning environment.
Ideally, we would like
students to learn as much
from each other as they do
from us. We manage the
learning activities and
facilitate learning.
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
4
What
is o
nlin
e
learn
ing?
Online learning is still
communication – on a
technology platform.
This can be a Bb Discussion Forum; a classful of student blogs;
a class wiki project; a
twitter discussion; online
social networking; video
presentations on YouTube; or even a virtual
world like SecondLife.
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
5
Soci
al M
edia
Te
chnolo
gie
s
What is Web 2.0? Blogs, wikis, facebook.
What was Web 1.0? Like old media – newspapers, magazines, TV,
radio, and static web pages
– Web 1.0 is all about
controlling communication.
Information is transmitted in
only one direction, from the
producer to the audience.
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
6
Soci
al M
edia
Te
chnolo
gie
s
Web 2.0 is all about human
interaction – conversations
in cyberspace. This new
media, rather than replacing
the old media, converges
with it. Telephones are
cameras, TVs are merging
with the Internet, we have
an infotainment industry.
Libraries are no longer
merely structures where
books are kept – they help
us with information navigation.
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
7
Soci
al M
edia
Te
chnolo
gie
s A better definition than
‘blogs, wikis, facebook’
is one that includes the
defining characteristics
of Web 2.0 technologies
…
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
8
Chara
cteri
stic
s of
Soci
al M
edia
:The F
ive C
’s
CommunicationCollaboration
Community
Creativity
Convergence
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
9
Com
munic
ati
on
Media as communication
modalityoUni- bi- multi-directionaloCollaborativeoNetworkedoViral- Implication of rapid speed of transmission throughout networked
society.
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
10
Colla
bora
tion
New media technologies
enable collaboration
over the Interneto The Wiki: A solution to
waste of resources (time,
inbox capacity, hard drive
and susceptibility to
viruses and other malware)o Blogs, Google Docs,
Facebook, SecondlLife,
Skype
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
11
Com
munit
y
o Social networking sites:
Facebook, MySpaceo Virtual universes:
SecondLife, Webkinzo Social bookmarking
technologies: de.icio.us
o Internet connectivity
among like-minded people
o Technology as a great
equalizer
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
12
Cre
ati
vity
oUser generated content:
much more active audience members who
create, edit, post and
contribute content.oDigitization of media
promotes creativityoPost-purchase behavior-
product no longer “finished” when it goes
into production and distribution.
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
13
Conve
rgence
Convergence: a driving
force. Adaptation is the
key to survival in the
Internet age.o Convergence of technologyo Convergence of media
o Convergence of consumptiono Convergence of roles
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
14
Conve
rgence
of
tech
nolo
gy Convergence of
computer technology
and entertainment: Tivo Web application hybrid:
Google Maps
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
15
Conve
rgence
of
media
Old media : distinct and
separate
New media: convergence
due to technology: Newspapers have online
presence, blogs.Most of the old media
producers have converged
into a few large corporations.
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
16
Conve
rgence
of
consu
mpti
on
Consumers use several
media simultaneously:
computer, internet, music, newspapers, camera, etc.
Relationship between
technological convergence and consumer convergence
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
17
Conve
rgence
of
Role
s
Blurring of the line among users, developers, distributors,
producers, and consumers.
User-generated content
encouraged, distribution
channels provided for
aspiring artists.
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
18
How
doe
s W
eb 2
.0 a
pply
to le
arni
ng?
Communication[Well, duh!]
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
19
WORLDS COLLID
E
How
doe
s W
eb 2
.0 a
pply
to le
arni
ng?
Collaboration New paradigms of learning
[Ken Robinson youtube]
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
20
WORLDS COLLID
E
How
doe
s W
eb 2
.0 a
pply
to le
arni
ng?
CommunityLearning environment;
types of interaction
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
21
WORLDS COLLID
E
How
doe
s W
eb 2
.0 a
pply
to le
arni
ng?
Creativity[again – duh!]
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
22
WORLDS COLLID
E
How
doe
s W
eb 2
.0 a
pply
to le
arni
ng?
ConvergenceWhat happens when old
education modalities
converge with Web 2.0
technologies? Worlds collide
– and new worlds are
created.
Is Hybrid course delivery the
ultimate mashup?
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
23
WORLDS COLLID
E
In P
ract
ice
Blogs, Wikis:baruchnewmedia.comSocial Networking: a
Facebook GroupTwitter: discussions in real-
time+
YouTube: instructor’s lectures;
student presentations
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
24
In P
ract
ice
Is Bb a Web 2.0 technology? Bb vs. other LMS’s vs.
Web 2.0 sitesOpennessAccessibilityFamiliarity
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
25
Quest
ions?
March 25, 2011
The 14th Annual Baruch College
Teaching with Technology
Conference
26
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