web 2.0 fake steve jobs. fake steve options the secret life of steve jobs “a thoroughly unlikable...

Web 2.0Fake Steve Jobs

Fake Steve

OPTIONSThe Secret Life of Steve

Jobs

“A thoroughly unlikable narrator.” -- New York Times Book Review

Fake Steve

Why?

Why?

Why Steve Jobs?

Why?

Why Steve Jobs?

Why does it work?

Why?

Boredom

Fear

Why Steve Jobs?

Apple Public Relations

Parody: Jobs & blogging.

Comic strip evolves into news.

Why does it work?

The audience

* Consume and create* Fake Vladimir Putin* Performance space* Twitter and Facebook

Honesty

Microsoft-Yahoo

Beastmaster Bill

Uncle Ballster

Ernst Stavro Blomer

Dr. Stevil

“Music, Internet and phone, in one device? Oh my God!”

David Pogue, New York Times:

“A profound achievement – bigger than the first moon landing.”

Walt Mossberg, Wall Street Journal:

“Every time I use my iPhone, I get so excited that I soil myself.”

Steven Levy, Newsweek:

“I wish I could become a woman so that Steve Jobs could impregnate me and I could have his half-human, half-divine babies.”

Apple as Borg?

iPhone SDK:Return of the Hype

““As much as I hate As much as I hate to admit it, that to admit it, that was a hysterical was a hysterical

entry today entry today ... ... coz coz it’s it’s

all trueall true.”.”--Apple employee--Apple employee

Fake Steve

Namaste.

Fake Steve