web 2.0 and wcms: lessons we can learn from web 2.0

Web Content Management:Lessons we can Learn from

Web 2.0

Adriaan Bloem, RadagioCM Pros Fall Summit, Boston 2007

Cultural Differences

God created the world, but the Dutch created Holland

What is Web 2.0?

Definitions?

According to Tim O’ReillyWeb 1.0 Web 2.0→

DoubleClick Google AdSense→Ofoto Flickr→

Akamai BitTorrent→mp3.com Napster→

Britannica Online Wikipedia→personal websites blogging→

Evite upcoming.org and EVDB→domain name speculation search engine optimization→

page views cost per click→screen scraping web services→

Publishing participation→content management systems wikis→

directories (taxonomy) tagging ("folksonomy")→Stickiness syndication→

According to Forrester

A set of technologies and applications that enable efficient interaction

among people, content, and data in support of collectively fostering new

businesses, technology offerings, and social structures.

According to Tim Berners-Lee

Web 2.0 is of course a piece of jargon, nobody even knows what it means.

According to Ross Mayfield

Web 2.0 is made out of peopleThat's all I have to say.

According to Dave Simon

Web 2.0 is like porn. I can’t define it, but I know it when I see it.

According to Weebl & Bob

According to Wikipedia

Define by Example?

Blogs

…have been around since 1994.

Wikis

…have been around since 1995

Tagging

…has been around for centuries.

Still, something happened in 2005…

…so what exactly isWeb 2.0?

Web 2.0 is what enables complex web technology

to actually be used.

Blogs

Wikis

[ ][ ]

Tagging

ADD TAGS:

Web 2.0

Examples

Applying lessons learned from Web 2.0 to web content

management

Web 2.0 vs. CMS

Blogs

Wikis

Tagging

ADD TAGS:

Success?

Pilot Faculty of Law, live December 2005

1994 - 2005: 2200 pages produced 2006: 7000 items produced

2005: on average 4.000 visits a day 2007: on average 10.000 visits a day

Lessons Learned

Using Web 2.0 is not synonymous to implementing blogs or wikis

It could create a chaos of content repositories and most

organizations don’t have the scale to succeed at “social networking”

Most CMS don’t really get Web 2.0

“I can't even count how many CMS products have added drag and drop sorting to their old "operating system" of a user interface just to claim they understand and deliver a Web 2.0

experience” - Seth Gottlieb, Content Here

…but…

Web 2.0 learns valuable lessons on what really works

Working intuitively is of enormous value and enables

managing complexity

Web 2.0 principles make content management easier and fun

Sorry Gutenberg, but using paper as a metaphor is like,

soooo 1450.

…and last but not least…

Re-inventing the Wheel?

Adriaan Bloembloem@radagio.com